Amanda Levi Email & Phone Number

New York, New York, United States

Shelburne, Vermont, United States

•Manage promotional messaging, marketing campaigns, and seasonal messaging changes across 10 merchandise categories for 2 brands that generate $25MM+ annually.•Conduct in-depth analysis of the user journey using Hotjar, Microsoft Clarity, and GA4. Use learnings to recommend site enhancements and CRO tests, overseeing changes from inception to production.•Devise and execute impactful campaigns and amplification tactics, contributing to the achievement of sales and brand visibility goals.•Elevate early-season perishable sales with highly effective merchandise sort orders and marketing messaging, enabling the merchandising team to replenish inventory mid-season and glean additional sales. Dynamically prioritize messaging for perishable vs. shelf-stable offerings based on seasonal demands, contributing to effective inventory management.•Provided integral support during the transition of our two websites onto a PWA architecture in 6 months.•Successfully launched 350+ new SKUs, generating up to $8MM in sales revenue per year and expanding the product portfolio.•Spearheaded the transition from weekly discount-focused promotions to enduring brand-building campaigns, including large tentpole events, resulting in increased brand recognition and customer engagement.•Launched a new order add-on strategy, averaging a 6% conversion rate. Also launched a refreshed product recommendation strategy averaging a 3.3% conversion rate, up from 0.7%.• Magento 2 SME

Shelburne, Vermont, United States

• Formerly known as KHJ Brand Activation• Lead social media strategy for agency managing all content across four media channels. Created, scheduled, and managed all posts while maintaining brand image and voice.•Analyzed social analytics tracking engagement and reach, identifying trends, and planning digital campaigns.•Grew social following by up to 260% and generated largest YOY growth since company’s Instagram inception.•Managed schedules and progress of internal marketing campaigns, case studies, and website updates and kept all deliverables on track.•Created content for and managed weekly campaign featuring local businesses to drive awareness of company in Boston landscape.•Fielded incoming business inquiries, collaborating with Executive Leadership team to compile RFPs and other collateral, and made recommendations on initiatives to meet prospective client’s business objectives. Utilized HubSpot and Workamajig to manage prospect/client relationships.•Managed 10-15 projects at a time with aggressive timeframes working cross-functionally with designers, writers, executive leadership, and client services.•Improved business processes by streamlining companywide new business development resources and proposal development processes.

•Summer 2020 internship extended through August 2021•Conduct searches, evaluate competitors, and analyze search data to identify trends and make appropriate SEO content adjustments for maximum organic click rate•Build weekly and monthly engagement reports for key stakeholders using data from Salesforce, Tableau, and Omniture (Adobe Analytics) with strict deadlines•Develop and implement quantitative benchmarks to gauge the success of individual email sends•Define marketing campaign position strategy and build corresponding copy materials for new product launch• Train and manage new intern

Burlington, Vermont Area

Burlington, Vermont Area

•Oversee weekly dough preparation, braiding, and baking•Publicize and market program to potential volunteers and donors•Monthly calls with national parent organization•Identify weaknesses in organizational structure, forecast sales, and track attendance•Increased weekly attendance from 5 participants to 30 through marketing efforts and outreach•Navigate COVID-19 operations while maintaining a safe and engaging environment

The Business Enterprise II:•Supervise team of 8 TAs and effectively delegate responsibilities•Assist professor with curriculum structure and weekly class preparation for 250 students•Provide supplementary instructions, regularly hold office hours, and attend lectures•Conduct review sessions, supervise examinations, grade assignments, and provide formative feedback•Motivate students to actively engage in semester long stock portfolio projectProfessional Development Series I & II:•Sole TA responsible for 200 students•Build, design, and revise curriculum alongside professor•Assist students in achieving completion of course objectives by providing accurate, timely feedback, and supplementary instruction

•Fully responsible for design and creation of two informational booklets using Adobe Suite•Maintain and organize incoming assets for use in publications•Follow existing branding guidelines while adding new visual elements•Edit incoming biographies for clarity and consistency•Manage proposals from other departments

•Fully responsible for design and implementation of program•Marketed program to potential participants and expanded participant network•Compiled and organized all necessary documentation for participants through use of Excel•Planned and executed mentally stimulating activities for children with developmental disabilities•Worked directly with participants who are physically, mentally, and emotionally challenged to establish communication/social skills, horsemanship skills, and physical strength•Trained new volunteers

Westchester, Ny

Bachelor'S Degree, Business Administration And Management, Marketing

Certificate, Consumer Behavior

Education record