Amanda Ling Email and Phone Number

 Develop and implement marketing campaigns and programs across various stages of product life cycle to drive aggressive growth and achieve revenue/margin targets Drive new product launches and through constant review of market intelligence and an evolving product portfolio, develop core focus products for the franchise. Conduct analysis of market intelligence reports to derive information on market share, competitor product offerings, and competitive go to market strategies. Drive VoC projects to ensure local requirements are fully captured in global/emerging markets product roadmap. Create and maintain key opinion leader relationships throughout the region by initiation of advisory board programs as well as strategic investment of funds to support clinical education. Develop and implement product/sales training programs to improve sales force efficiency and sales force proficiency in articulating appropriate product and marketing messages.  Develop pricing model for the region to ensure Covidien captures maximum value in its go to market plan

 Established and developed AHA training centers in allocated geographies (30+ training centers in mainland China in 3 years, mainly top-tier hospitals). Drove sales of AHA educational materials and equipment, achieving USD 2 million in sales in FY2010. Identified and analyzed training data, helping to develop an appropriate product portfolio for the China market and an optimum pricing model. Defined annual marketing plan to promote AHA ECC program based on marketing data and customer feedback. Drove development of the market, led VoC exercises to ensure new training program strategies address market needs. Led project to localize educational and communications materials to ensure all tools are strongly aligned to local needs and requirements. Maintained a network of KOLs in the market to advance the branding and acceptance of AHA programs in China.

 Drove segmentation, targeting and positioning strategies for responsible product lines based on sales/historical demand, market trends and competitive environment. Be the voice of local teams to global product management to ensure product strategies address market needs. Built a strategy for collaboration with key accounts and reference sites, establishing modality leadership in the market. Developed appropriate channels to drive sales of consumables, enabling a consumer pull through strategy