Amanda Lingle Email & Phone Number

Leads the pre- and post-sale planning and executions of clients advertising campaigns. Ensures that all campaign targeting parameters are aligned and set up for success to achieve each client’s individual goal. Builds trusted relationships with the client to strengthen partnership grow the brand via the LG Ad Solution platform. Provides insightful post campaign reporting to prove the value of our media.

Detroit, Michigan

Owns the client-facing relationship post-sale and ensures superior client service through excellence in campaign management, relationship development, client retention and incremental sales. In addition to regular client communication, interact across internal departments as well as the partner landscape on behalf of their clients. Prepares reporting presentations in conjunction with Account Directors and Sales Managers. Actively upsells when performance and/or offerings align with customer’s business needs. Stays up-to-date of digital media developments and industry technologies and capabilities.

Greater Detroit Area

Plan, execute and optimize multiple campaigns for a variety of clients of differentverticals. Balance and prioritize requests and deliverables across my team acting as theprimary point of contact for clients, strategy leads and programmatic team members.Designs and pitches tactical programmatic recommendations to deliver on the client’sprimary goals including awareness, brand lift, CPA, and ROAS. Presents weekly reportsto clients and acts as the expert in optimizations, pacing and performance. Working inseveral DSP’s, DMP, SSP and other data partners. Effectively runs campaigns across alldigital channels (desktop, mobile, video and native).

Detroit, Michigan

Leads the preparation, execution, and monitoring of General Motors Corporate Brands accounts (Certified Service, ACDelco, Buy Power Card, OnStar, GM Accessories, GM Marine & GGMP) to achieve the campaign objective. Utilizes data from previous campaign performances and brand studies to make recommendations on media partners, optimizations, and budgets. Works with vendors, creative agencies, and analytics teams to build effective strategic plans. Negotiates rates to accomplish YOY savings for Corporate Brand accounts. 2016-2017 •Negotiated 15% YOY savings for Certified Service Connected TV campaigns •Effectively launched an ACDelco retail partnership with a leading distributor that achieved a ROI of 300%

Detroit, Mi

Assisted in the execution of the linear media for eight of the Midwest LMA markets. Worked with Local televison and radio stations in each market to have updated avails to match the correct schedule of quarterly planning period. Monitored all campaigns to ensure that ads ran and were billed correctly. Negotiated a minimum of 10% added value. Met all assigned deadlines to guarantee airdates were met.

Southfield, Mi

As a marketing assistant my main duties were to enter contact information to our database, design all promotional materials, write summary emails and copy with attention grabbing headlines and produce all quarterly reports.

Mount Pleasant, Mi

I managed about 20 advertising accounts for the on-campus publication. I was required to meet monthly sales goals. My duties in the office included: corresponding to client calls and emails, meeting with clients weekly, and designing and clearing ads to meet the clients needs. I also used multiple platforms to reach the student market by creating bundling packages for my clients.

Bachelor Of Science (B.S.), Advertising

Activities and Societies: Phi Sigma Sigma (Treasurer and Fundraising Chair), American Marketing Association, American Advertising.

History

Activities and Societies: Study Abroad- Summer School