• Creates or modifies campaign templates to execute Marketing campaigns • Develops and executes segmented direct mail and email campaigns based on predetermined criteria for all levels of the Momentum loyalty database• Delivers all projects to appropriate vendors or internal resources on a timely basis• Collaborates with internal teams to resolve any variances to planned promotion segmentation• Configures all technical components of the Marketing campaigns across various… Show more • Creates or modifies campaign templates to execute Marketing campaigns • Develops and executes segmented direct mail and email campaigns based on predetermined criteria for all levels of the Momentum loyalty database• Delivers all projects to appropriate vendors or internal resources on a timely basis• Collaborates with internal teams to resolve any variances to planned promotion segmentation• Configures all technical components of the Marketing campaigns across various systems• Performs quality control checks on campaign, promotion, and program deliverables• Develops & performs regular data quality checks, resolves & improves data cleanliness• Oversees technical aspects of the Momentum Loyalty program, including resetting guest levels biannually• Create and provide lists to internal departments based on department policies and work requests• Collaborates with internal team members to support promotional events and guest service initiatives• Participates in testing of new data attributes and system upgrades. • Develop mastery over campaign management tool and systems Show less

• Responsible for creating and validating low to medium complexity marketing campaigns, promotions, and programs through the use of the Players Club customer database, a campaign management tool and Mohegan Sun’s Casino Management System (CMS) • Develops and executes segmented direct mail and email campaigns based on specified criteria • Creates and delivers export files to vendors in a timely manner • Validates key components of all assigned campaign, promotion or… Show more • Responsible for creating and validating low to medium complexity marketing campaigns, promotions, and programs through the use of the Players Club customer database, a campaign management tool and Mohegan Sun’s Casino Management System (CMS) • Develops and executes segmented direct mail and email campaigns based on specified criteria • Creates and delivers export files to vendors in a timely manner • Validates key components of all assigned campaign, promotion or program in order to mitigate business risk • Coordinates all critical campaign, promotion or program components with internal and external stakeholders in order to ensure proper execution • Aids in the development of marketing campaigns, promotions and programs by executing regular, custom and ad hoc query requests to validate populations • Effectively and efficiently utilizes software tools to maximize the value of the Player’s Club database • Proactively, identifies gap and hygiene issues with the Player’s Club database and leads cross-functional teams of internal and external resources to address these issues • Integrates control groups and other statistical best practices in the design and execution of Marketing campaigns, promotions, programs and projects • Performs quality control checks on campaign, promotion and program deliverables Show less

Responsible for:Daily data pulls from the data warehouseBuilding campaigns for recurring promotions

-Responsibilities include processing hotel sales and marketing contracts, coordinating lodging assignments, organizing room blocks and completing guest requests -Responsible for sales leads for 10 rooms and less-Assist VIP call center agents regarding all questions or issues dealing with corporate or social groups-Assist other departments i.e. Junket Marking, Public Relations, Entertainment, with room blocks for clients and/or promotions