Developed work flow processes, tools, training materials and change management communications for clients' sales and marketing capabilities. Utilized a variety of data sources, analytics and data-driven storytelling to create actionable consumer insights for growth platforms, retail strategies and strategic customer plans.Assisted with the creation of shopper marketing, occasion-based marketing, precision marketing and strategic customer planning Centers of Excellence (COE).Provided support for firm's business development and marketing efforts, as well as the development of proprietary intellectual property frameworks.

Led brand licensing projects pertaining to new product launches, packaging, and marketing materials. Collaborated with legal team to protect intellectual property and brand assets, and establish licensing contract terms.Organized market research projects pertaining to new licensee partnerships and product launches.

Conducted user-experience market research projects.Utilized dynamic social media monitoring tools (Crimson Hexigon) for consumer insights collection.