Amanda Luttrell Adams Email & Phone Number

Durham, Nc, Us

Durham, Nc, Us

Mclean, Va, Us

Santa Barbara, California, Us

General manager of AppFolio's Tenant Screening business. Grew the business over 10% / year by adeptly navigating a rapidly evolving regulatory environment and scaling a new product line (income verification) via product-led growth.Hired and led a team of product managers & operations leaders (30+ people in direct reporting line). Responsible for the P&L, short- and long-term strategy, product roadmap, and risk management.

Santa Barbara, California, Us

Completed AppFolio’s Resident Leadership Program, a rotational, leadership development program designed to provide an accelerated path to a general management role at AppFolio.1st rotation - Customer CareAnswered customer questions by managing my own “queue” on a Customer Care team. Learned about AppFolio’s customer lifecycle by embedding with Onboarding, Customer Growth, and Customer Success teams. Built a headcount forecasting/planning tool.2nd rotation - FP&A, Sales Compensation PlanningLed AppFolio’s commission plan and quota design cycle. Analyzed data to inform potential plan improvements, design, and quota changes; worked with executive leaders to assess the efficacy of current incentives; proposed new incentive designs; and secured final decisions and approvals.3rd rotation - Product ManagementWorked with customers, design, and engineering to define the value, feasibility, viability, usability, and ethicacy of product features. Conducted agile methodology, including grooming, retrospectives, etc. Created and managed a backlog of features & enhancements to achieve project goals as efficiently as possible.4th rotation - General ManagementStepped in as interim leader of AppFolio’s Maintenance Contact Center business. Evaluated existing vendor relationships, made recommendations on how to improve the business’ staffing strategy, and improved the staffing forecasting model. Participated in the hiring process for the long-term leader.5th rotation - Risk ManagementApplied Risk Assessment framework to identify top priorities for risk mitigation across Business Operations, Legal & Compliance, and Technology. Developed a prioritized list of work and a high level implementation plan to mitigate highest priority risks.

San Francisco, California, Us

Created framework for LendingClub’s partnership strategy and applied framework to make go/no-go recommendations to the executive team.Improved Board Meeting preparation process by getting buy-in from leadership on a cadence of topics to cover over the course of the year, enabling me to message deliverables & timelines to appropriate parties months in advance. Figured out that I wanted to move my career in the direction of making decisions instead of recommendations and that it would be great to work in an industry with recurring revenue.

San Francisco, California, Us

Partnered with a senior business leader to launch a new credit product, including preparing the business case and leading weekly meetings to coordinate cross-functional work streams across Product, Credit, Compliance, and Marketing. Managed LendingClub’s first corporate planning process, which involved (i) drafting strategy and business cases for key initiatives, (ii) facilitating executive prioritization of these initiatives, and (iii) collaborating with business & finance partners on execution plans.Supported the executive team in drafting materials for quarterly Board meetings. As an ex-finance person, I learned a lot from my ex-consultant colleagues about using slides to tell a story.Presented competitive & macroeconomic analyses to executive leadership.

Portland, Or, Us

Worked on small deal teams to pursue investments in ~20 businesses, 15% of which became Endeavour portfolio companies. Developed my ability to assess whether a deal’s risk/reward profile aligned with the firm’s investment approach by critically evaluating the assumptions underlying my financial analyses and considering risks & opportunities that cannot be captured in a spreadsheet.Took my project management skills to the next level by managing the diligence & debt financing processes for live deals. Even if you set a fast pace, deals always take longer to close than you want, making it all the more important to run transaction processes with a sense of urgency. Applying this mindset outside of the M&A context has helped me earn a reputation for driving results.

Charlotte, Nc, Us

McColl Partners was a “boutique” investment bank focused on the lower-middle market, which meant that I did a little bit of everything for the deals on which I was staffed, from calling & emailing 200+ potential buyers to staying up until the wee hours of the morning building LBO models and ensuring all of the logos in the “Strategic Acquirors” section of my pitch decks were perfectly aligned. While I no longer have a need to figure out how much leverage is required to achieve a 25% return on equity, I credit this experience for my ability to quickly estimate returns for a business case and apply an eagle’s attention to detail when needed.

Charlotte, Nc, Us

My first job after college, where I learned the basics of the M&A ecosystem and business development. I was hired to execute a strategy to position McColl Partners for sell-side mandates for private equity portfolio companies. As a result, I developed near-encyclopedic knowledge of any deal that had been done in the middle market during my tenure.

Master Of Business Administration - Mba

Ba, Economics

Education record