Oversee strategic marketing efforts for peer-to-peer Athletic, Community, and Celebration campaigns, and lead collaboration with Advancement and Direct-to-Consumer departments on select campaign projects to optimize revenue. Define and activate an impactful integration strategy that aligns all campaigns under the LLS brand. Oversee development and activation of go-to-market strategies and marketing plans that optimize campaign participant recruitment and engagement. Provide strong team leadership and cross-organization collaboration aligned with business strategy.

Responsible for driving national marketing & brand strategy for multiple businesses verticals. Create & implement direct-to-consumer multi-channel campaigns to drive awareness & conversion. Manage agency relationships - building strategies, defining goals, and overseeing implementation to ultimately meet business goals & strategy. Develop full-year marketing top-level strategy, budget, and implementation calendar. Work cross-functionally and with key business leaders to ensure plans align with business needs. Oversee creative implementation to ensure brand consistency & a consumer-first approach.

Responsible for the development, implementation, and management of an integrated marketing strategy including social media, direct mail, and advertising with a focus on digital media placement. Analyze and present results of marketing campaigns to maximize efficiency and effectiveness. Manage creative, copy, and strategy for marketing campaigns from concept to completion. Develop budgets, timelines, and action plans for marketing programs. Ensure that marketing programs and materials are consistent with the brand identity.

Lead global digital marketing initiatives and ensure consistency across regions. Analyze global brand performance both digitally and in print, gaining actionable insights. Create dynamic campaigns to increase brand recognition and engagement through social media, email marketing, and websites. Manage and maintain content ensuring a positive user experience of B2B and B2C websites. Work across brands and departments to ensure the success of all digital marketing initiatives and campaigns.

Develop and manage email marketing for each of the brands. Analytic and metric reporting on all brand sites and email campaigns. Manage and coordinate online insights community. Update news and content on brand sites. Coordinate marketing for retail initiative--Cannondale Sports. Assist with budget management.

Project managed marketing for new retail initiative, Cannondale Sports. Assisted PR with various communications projects and the launch of new global intranet. Executed invoice processing and approvals for CMO budget. Supported both SVP Global Marketing and SVP Strategic Growth with marketing initiatives and day to day needs.