Amanda Sander Email & Phone Number

Greater St. Louis Area

Leading data & analytics strategy across the business which involves reporting, vision, roadmap, and evolution to insightsCollaborating with internal stakeholders to create a data driven organizationPartnering with Business Leaders, Senior Leadership and Executives to identify opportunities that help drive revenue and measure their successDriving the development of our self service reporting (via PowerBI) that serves individual contributors to ExecutivesHire, manage, develop and retain a strong team to execute reporting, analytics and insights

• Use strong analytics skills, business acumen and attention to quality to provide data and analysis to assist in solving complex business problems.• Develop actionable digital consumer insights to enhance the digital customer experience and improve sales & revenue across five brands. Communicate insights and suggest improvements based on data and observed trends.• Conduct ad hoc analysis such as in-depth conversion funnel analysis.• Derive core insights from data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the website experience.• Develop advanced tagging strategies for measuring attribution and capturing multi-channel campaign performance across: social, mobile, digital and offline channels• Create performance forecasts and track actual performance against forecasted plans• Serve as the subject matter expert on web analytics and stay abreast of industry best practices and new opportunities• Implement web analytics best practices and methodologies• Support maintenance and development of web analytics platform

Sunset Hills, Mo

-Create Dashboards (in Adobe Analytics, Google Analytics, and Report Builder, etc.) for presentation to eCommerce Marketing, Merchandising and cross-functional teams.-Create ad hoc reports on as needed basis to quantify the impact of content strategy, marketing initiatives and merchandise efforts.-Actively seek opportunities to increase web revenue through analytics driven recommendations.-Coordinate efforts required to complete and to report A/B and multivariate testing programs with internal and external partners as needed.- Actively manage campaign tracking processes and documentation to ensure campaign data quality. This includes fulfillment of campaign tracking code requests when necessary.-Collaborate with external partners such as agencies and vendors to assist with data collection, reporting and campaign tagging.-Research and resolve data discrepancies to ensure accurate data capture and analysis.

Fenton, Mo

-Develop and analyze annual budget and quarterly forecasts-Coordinate the implementation of the annual budget and quarterly forecasts including balance sheet and cash flow-Develop supporting schedules for key line items-Complete monthly analysis of budget/forecast variances to actual with Controller and Accounting Manager-Analyze financial and operational performance-Monitor key financial performance indicators and track key operational objectives and strategic initiatives to improve efficiency and profitability of all E-commerce websites-Create and analyze reports from reporting databases and provide insight into financial and operational trends including sales, gross margin, shipping etc.-Analyze financial return on investment for marketing programs and promotions-Review financial results from E-commerce competitors and present findings and recommendations-Create and maintain Excel analysis spreadsheets that support key financial line items

-Implemented SAP and now uses the system for daily process order analysis-Trained Continuous Improvement team on BI Reporting and participated as a member on a Six Sigma Blackbelt Juice Yield Project-Managed weekly payroll duties for hourly employees-Participated in month-end reporting which would include journal entries, account reconciliations, and performing SAP close activities-Ensured compliance with Kraft policies and procedures and Sarbanes Oxley requirements-Revitalized monthly reporting by highlighting key performance indicators to show trend analysis-Assisted with reporting against plant objectives (OEE, Yield, Conversion Productivity)-Participated on the Planning Activities Committee, Safety Awareness Team, and Interview Team

Bachelors Of Science, Mathematics

Activities and Societies: Phi Mu, Intramural Volleyball

Masters Of Science, Economics And Finance

Mathematics

Activities and Societies: Volleyball, Kane County Juniors