With 18+ years of corporate B2B and B2C experience, Amanda brings her passion for marketing to bring out the best in every business. As the founder of Full Gallop Communications, Amanda delivers dynamic branding, marketing strategy, and specialized marketing consulting. MacDonald helps clients push through boundaries by creating and implementing marketing strategies that work hard to gain visibility, brand trust, and business growth by using both traditional and digital tactics. Full… Show more With 18+ years of corporate B2B and B2C experience, Amanda brings her passion for marketing to bring out the best in every business. As the founder of Full Gallop Communications, Amanda delivers dynamic branding, marketing strategy, and specialized marketing consulting. MacDonald helps clients push through boundaries by creating and implementing marketing strategies that work hard to gain visibility, brand trust, and business growth by using both traditional and digital tactics. Full Gallop supports the optics & photonics, R&D, technology, non-profit, and equine markets.Featured past/present clients include: Omega Filters (VT), Spectral Systems (NH), Omega Optical Holdings (VT), Gray Optics (ME), 3.7 Designs (Michigan), CMM Optic (Michigan), Factotum (Michigan), Early Winter Equine (New York), Oaklyn Equestrian (Penn), Genesee Valley Equine Clinic (New York), Barnlog (Virginia), Biscuit Leather Company (Alabama), Horse Guard (Washington), Hoof MD (Ohio), Kids Thrive 585 (New York), AccuCoat, inc (New York), Wasatch Photonics (Utah), Sydor Optics (New York).Follow her award-winning marketing blog at FullGallopComm.com for actionable marketing advice Show less

Led marketing efforts for multiple global businesses. Acted as expert in design and delivery of cost-effective, high-performance marketing campaigns, as well as high-tech product launches and promotions to develop brand awareness and increase market share. Conducted website creation and management, strategic planning and implementation, product marketing, public relations, global marketing, commercial excellence, as well as project and team management. Created successful brand awareness… Show more Led marketing efforts for multiple global businesses. Acted as expert in design and delivery of cost-effective, high-performance marketing campaigns, as well as high-tech product launches and promotions to develop brand awareness and increase market share. Conducted website creation and management, strategic planning and implementation, product marketing, public relations, global marketing, commercial excellence, as well as project and team management. Created successful brand awareness programs, channel development, and acquisition brand management.Successful creation of three new brands that launched simultaneously with e-commerce and catalog components to coincide with largest tradeshow timing. Restructured department as an internal agency in order to give the highest level of support.Rebranded all five brands to work as group units, clarifying relationships and synergy. Show less

Maintained brand equity of combined $140,000,000 corporate group of optics manufacturing businesses. Managed support and upkeep of all seven existing and under-construction websites within organization, including monitoring and improving SEO, performance metrics, e-commerce, and high-level written content. Supervised team of graphics and marketing support staff, as well as freelance and agency team members. Oversaw all press relations activities and relationship building to support family of… Show more Maintained brand equity of combined $140,000,000 corporate group of optics manufacturing businesses. Managed support and upkeep of all seven existing and under-construction websites within organization, including monitoring and improving SEO, performance metrics, e-commerce, and high-level written content. Supervised team of graphics and marketing support staff, as well as freelance and agency team members. Oversaw all press relations activities and relationship building to support family of brands in respective wide markets.Initiated and managed online advertising to increase website traffic by 100% in just over one year.Worked closely with agency of record to convert visual brand to new corporate guidelines after acquisition, including all photography, collateral, and web branding.Proposed yearly marketing budget and media plan for catalog channel products.Redesigned all marketing materials for consistent brand look and feel, including tradeshow booth, catalog, print ads, and e-blasts.Overhauled catalog layout and design for improved navigation and ease of use. Show less