Amanda Macgregor Email & Phone Number

New York, Ny, Us

Atlanta, Georgia, Us

I proudly serve as a CRM Manager at Scientific Games, steering multi-channel communication strategies for diverse lottery jurisdictions. My role involves nurturing professional relationships with jurisdiction members, optimizing performance metrics through data-driven campaigns, and contributing significantly to the organization's mission of delivering exceptional customer experiences. Playing a pivotal role in driving uplift through targeted campaigns, leveraging insights and analytics to continuously refine and elevate marketing strategies.

Mahwah, New Jersey, Us

Cross-collaboration with stakeholders, leadership, and product team to successfully launch the company’s roadmap of new games, in-app features, and products. Manage campaign planning and deployment for email, push notification, and in-app channels, and maintain Lead Copywriter responsibilities.Managing a team of four, overseeing email and push notification marketing, and in-app campaign strategic planning for enhancing the end-user experience. Cross-collaborate with Customer Support, VIP Management, and Social Media teams for player retention and win-back campaigns, and optimizing acquisition with organic growth.- Reported to Head of Marketing. Now reporting to VP of HR and CEO.- Collaborates with operations team: Product, Social Media, Ad Marketing, Customer Support, Retention and VIP management, and Monetization teams- Responsible for the CRM strategies and plans: campaigns around events, new games and feature updates, sales offers, in-app and external marketing, and new player experience journey. - Planning CRM and campaign workflows for new product launches.- Maintain Lead Copywriter responsibilities.

Mahwah, New Jersey, Us

B2C and B2B cross-team content collaboration, managed email and push notification marketing, led campaign planning and development for the company’s social casino app “High 5 Casino”, and maintained Lead Copywriter responsibilities. Led the ASO improvement project, driving increased traffic and installments for the app by improving the keywords, app description strategy, and localizing copy and content on the screenshot images. - Reported to the CRM Manager and VP of Operations.- Managed a team of 2 with responsibilities including email and push notification marketing and copywriting.- Worked closely with the CRM Manager and VP of Operations to plan for monthly campaigns and promotions for the company's social casino app, High 5 Casino. - Responsible for developing copy for the new products and features, while maintaining the company's brand voice and meeting compliance requirements. - Maintained Lead Copywriting responsibilities

Mahwah, New Jersey, Us

Delivered clean, professional, and compelling copy while maintaining the brand’s tone of voice across all channels for engagement and growth. Copy tasks include, but are not limited to, app description updates, internal and external newsletters, press releases, game & news blogs for the company’s website, game descriptions for new games, game trailer video scripts, in-app and external campaign promotions, and marketing collateral. Worked cross-collaboratively with CRM, marketing, content, and business development teams to create consistent messaging for B2C and B2B and develop tactical campaign creations for driving new sales and business.- Reported to the CRM Manager.- Experience with email marketing and using Salesforce Marketing Cloud.- Experience with ASO and continued growth with app description copy.- Developed analytical skills: collecting, organizing, and analyzing data of CRM campaigns and applying the learning to new campaigns for continued engagement and growth. - Worked closely with the marketing, content, and business development teams to collaborate and ensure consistency in messaging and creative assets across channels to help drive the most impactful B2C and B2B experience.- Collaborated with the development of tactical campaign creations for driving new sales.- Strong project management skills within team-based projects and cross-functional team engagements.- Experience working in B2C and B2B marketing.

Mahwah, New Jersey, Us

Delivered clean, professional, and compelling copy while maintaining the brand’s tone of voice across all channels for engagement and growth. Copy tasks include, but are not limited to, app description updates, internal and external newsletters, press releases, game & news blogs for the company’s website, game descriptions for new game releases, scripts for trailers and promotional videos, in-app and external campaign promotions, and marketing collateral. Worked cross-collaboratively with CRM, marketing, content, and business development teams to create consistent messaging for B2C and B2B and develop tactical campaign creations for driving new sales and business.

Staten Island, New York, Us

Working as the company's Public Relations specialist, I developed and executed strategies that were intended to expand and uphold a positive image of the local company to potential and current clients and customers, overseeing the communications and marketing deployment, as well as managing the company's social media accounts, digital video filming, and video editing work. Responsibilities include, but are not limited to: - Oversaw online blog activities and management of the company's various social media accounts: Facebook, Instagram, YouTube, Twitter, Google Plus, and Yelp.- Conducted research to identify social media's best practices and trends in the real estate market.- Developed and implemented integrated strategic marketing and communication plans to advance the organization’s brand identity.- Increase community participation in content.- Worked collaboratively with management and realtors to define and direct communications and marketing that aligned with the company's overall mission.- Worked with management and realtors to recognize internal and external communication opportunities and solutions and define and execute appropriate strategies to support them.- Managed and organize company events- Copywriter for the weekly blog posts, and editor for realtor's blogs. Oversaw the blogs were posted in a timely manner with weekly deadlines and outreached.- Film and edit weekly video segments, video interviews, and home tour videos.- On-camera talent and scriptwriter for the weekly online video segment, RealEstateSINY.com's Tech Corner- On-camera talent and scriptwriter for the company's video home tour videos and selected video segments.

Creatively controlled pacing and rhythm of footage and audio for the production’s 15 and 20-minute films. Filmography:Title of film: DownsizedRole: Video EditorFeatured in the:- 2013 Big Apple Film Festival- 2014 NewFilmmakers New York Winter Screening Series- 2015 3rd Annual Toledo Film FestivalTitle of film: Killer ConnectionRole: Video EditorFeatured in the: - 2014 Big Apple Film Festival

Us

- Created and updated internal databases inputs- Maintained clients' records and contracts, operating a data entry device to input and maintain lists and records- Provided administrative support of a potentially confidential nature for a manager- Managed workload and activities for summer and winter interns

Bachelor Of Arts (B.A.), Communication And Media Studies

Associate'S Degree, Film/Cinema/Video Studies

High School Diploma, Visual Arts