Amanda Madden Email & Phone Number

North West

Work is varied and no two days are ever the same. In the main I design and deliver health strategies and behavior change programmes, targeted at improving health and wellbeing of defined populations. The clients I work with vary from large central Government Depts., through to local authorities and PCT’s and onto private sector organisations. The common thread that connects these groups is a desire to achieve positive outcomes for citizens, and all our work is outcome and not output focused. As a person I love challenge and change. I come to work to achieve great results and to have fun. Life is too short to do anything other than my best and I have high expectations of myself and my team. With regard to team, I work with an amazing team of people who together enable ICE to provide one of the most comprehensive ‘change based’ portfolio of services for both citizens and organisations.Specialties:Behaviour change, public health, health promotion and communication, tele-health, health strategy and health intervention design.

Account Manager for a number of the studios retail based bluechip clients. Working directly to the CEO and the Director of the Retail Division I managed the accounts for companies such as Virgin, Bodyshop, Kodak, Rimmel and Biba.A great job that developed my marketing and management skills and provided the challenge I had been craving, No two days where ever the same, from client meetings to days in injection molding plants this job had it all.....the only thing it lacked was personal satisfaction that I was making a difference to peoples lives. Was there a job out there that would give me everything I was looking for?

Moving from consumer research into direct consumer marketing. Mercedes provided the opportunity to move my consumer skills across to the world of corporate marketing and sales.Working with franchises in the North West to develop sales and marketing strategies designed to increase sales, develop customer loyalty and lure care owners away from BMW and across to Mercedes!A fun job but one that just didn't provide enough challenge!

Managing research studies across both dental and personal care divisions. Unilever was responsible for seeding my passion of health, behaviour and consumer insight.Working in both a lab environment and directly with external panelists in the consumer study center, I managed and reported on both long and short term studies for UK and European product development.