Amanda M. Email & Phone Number

Texas, United States

Responsible for the strategy, planning, execution, analysis of Paid Search, Shopping, Display, and Video for general merchandise and custom spaces across Google, Bing, YouTube and other platforms.Monitors, analyzes, and optimizes a monthly spend of $770k in search channels with our digital media agency to ensure maximum revenue, leads, ROAS, and CPL remain on pace to goal.Requests and launches all digital media assets to support New Store Openings inclusive of social, search, display, radio, CTV, Theater, DOOH, and managing locations via Yext and Google My Business.Shares Paid Search, Programmatic, New Store updates to our Ecommerce team and the Executive Leadership Team weekly, and quarterly adds wins challenges to the Board of Director slides.Performs audits, market research, competitive analysis, investigates benchmarks, and deep dives to identify new testing opportunities.Defines, plans, and runs A/B experiments on keywords, ad copy, landing pages, and creates digital media plan for new product launches, promos, and seasonality.Cross collaborates with eCommerce, Creative, Buying, Social, Affiliate and partner agencies to drive high quality traffic, revenue and quality leads for our custom spaces line at an efficient CPL.Ensures brand is first to market on digitally led innovations by attending Google sessions, staying informed on current Search trends, updates, and betas.Identifies opportunities for new growth by expanding new customer acquisition tests, increasing customers second purchases and dollar per order.Tests opportunities to increase leads for our custom spaces line while tying in general merchandise and increasing revenue.Analyzes performance of search vs. the site as a whole. Reports and translates those findings to Director, Sr. Director, VP-level leaders in weekly, monthly, and ad hoc reports.Active participant in omni-channel planning, bringing to life campaigns, promotions, and channel opportunities within set timeframes and budgets.

Conducted Search and Programmatic external audits for new business pitches by performing deep dive analysis of client’s campaigns, creating a deliverable audit, and adding main search findings to the pitch deck.Answered all search and programmatic questions for our agency of 80 team members via Asana; request range from troubleshooting issues, launching new campaigns, products, or test, sharing point of view and having one on one training sessions.Creates search training videos, modules and articles on SEM, from how to budget pace, use Google Ad Editor, create ad copy, and to how to implement a holiday strategy. Provided on-boarding support, training, and guidance for a team of 4 to 6 specialist, leading them to execute paid search and shopping strategy in Google and Bing for Boll & Branch and Hanna Andersson. Implements daily bid adjustments at campaign and keyword level to pace toward monthly budgets ranging from $250k to $700k for search and shopping while staying withing CPA client’s goal and maintaining ROAS.Creates client facing weekly dashboard, writes performance insights on Brand, Nonbrand and Shopping, leads performance review call with client.Records training sessions, attends Google Ad Academy events, Ask a Product Lead sessions and writes agency point of view to share internally.Performed internal agency-wide weekly Search stand-ups to share successful learnings, stay up-to-date on betas, industry news, and launches.Executes internal audits for all accounts in agency where the team is provided with feedback and findings with an actionable task list to ensure they are keeping up with best practices, strategy aligns with goals, and maximizing growth opportunities.Led all Google initiatives for agency such as enabling Enhanced Conversions, applying Auto Applied Recommendations, transitioning from smart shopping to Performance Max.

Manages strategy and media execution for client portfolio ranging from digital software, school supplies, B2B coffee, B2B spices, healthcare while utilizing paid search, paid social, display, shopping and Video via Google, Bing, Facebook, LinkedIn, YouTube and Instagram.Responsible for the development and growth of 6 associates through weekly one on one’s to review questions, progress, challenges, provides technical support, and constructive feedback.Makes biweekly and triweekly bid adjustments at campaign and keyword level to pace toward monthly budgets ranging from $20k to $60k for a total of responsibility of roughly $160k in search & social. Created strong client relationships by increasing my rapport weekly with my drive, passion, and vision for scaling accounts.Taught and delegated monthly optimizations of reviewing search query list, adding negatives, keywords, day parting, and re-working ad copy with my team of six.Accountable for leading on-boarding; entailing of building campaign tree structure, keyword research, ad copy creation, account audits, and competitive analysis. Performs weekly and biweekly meetings with clients to review performance of top performing ads, campaigns, keywords, extensions, and KPI’s such as ROAS, CPC, CPM, CTR, Revenue, Cost, and CPA. Completed strategy sessions with clients regarding campaign launches, new products, promos, quarterly goals, campaign restructures, and landing page changes using Google Meet. Led team trainings, shares successful findings, researches new channels and mediums, stays up-to-date on betas, industry news, and launches.Works cross-functionally with SEO to develop enterprise-level strategies and create biweekly and ad hoc reporting.Initiated business development by identifying opportunities for upsells, cross-sells, new business, and new paid media platforms to aid in the growth of overall business.

Analyzes, strategizes, and optimizes the Direct-to-Consumer Microsoft North America, Google & Microsoft LTAM and APAC media campaigns, specifically Paid Search consisting of Brand, Nonbrand, Competitor, and Shopping campaigns. Implements A/B split testing experiments, creates test briefs, calculates significance, confidence level, sample size, champion, and shares learning’s. Actively manages campaigns to maximize sales with-in efficiency targets while optimizing daily toward quarterly budget. Analyzed KPI's such as conversions, CPA, ROAS, spend and revenue by day and hour to implement day parting and bid increases. Conducts ad hoc analysis when needed along with weekly static analysis. Created ad copy for expanded text ads, responsive search ads, ad extensions, review extensions, and price extensions.Developed and tested pricing and promotions for each culture in LTAM & APAC. Created current top converting Nonbrand ad copy in Google and Bing as well as the Gamer Security Ad.Has biweekly meeting with Bing and Google to discuss strategy, promotions, and new growth opportunities. Uses Google Ad Editor and Microsoft Ad Editor to implement campaign restructures, optimize by adding/removing keywords, and negatives from search query list. Held one on one's with team members to teach bid and optimization strategies. Proactively brainstorm's new test ideas and landing page recommendations to the direct back log. Contributed to Sprint Planning process, daily stand-ups, and team meetings. Underwent four-month shadow training from Bain & Company's Sr. Digital Media Specialist. Coordinated with web operations team to QA landing pages and implement changes.Transitioned Latin America and Asia search and shopping from agency to internal accounts.

Accountable for the on-boarding, build, launch, and optimization of clients' SEM campaigns with monthly budgets from $800 to $7000. Managed 100 SEM campaigns on the West Coast utilizing Google AdWords, Microsoft AdWords, Kenshoo, Salesforce.com, Facebook Business Manager, Instagram, and Twitter. Category of business’s managed ranged from attorneys, dermatologists, dental and doctor offices, auto repair shops, retirement homes, arborist, locksmiths, and HVAC shops.Led in-depth conversations reviewing top performing keywords, ads, impressions, clicks, landing page review, promotion updates, email campaigns, ad copy changes, etc. during monthly strategy session with client and sales rep. while using WebEx. Researched keywords, lowered CPCs, tested and created ad copy, as well as promotions. Completed monthly optimizations by reviewing search query list, adding negatives and keywords, day parting, analyzing CTR and client's ROI. Taught clients on how to respond to reviews on Facebook, Google profiles, Yelp, and YP.com.Assist client's in claiming and managing Google My Business listing, CRM, audience lists, and how to use SMS.Performed configuration calls for set-up of digital product Thryv, remains as manager of account and main point of contact with clients to develop long-term relationships leveraging different client telling tools in order to foster brand loyalty. Led video production and website creation call by developing material to use during the video shoot and website. Partnering with our sales reps via Salesforce, phone, & email to get the client accounts renewed and upsold

Dallas/Fort Worth Area

Maintained voice of brand while communicating with clientele through phone, email, chat, Facebook and Sprinklr.Handle and execute a complete range of inquiries and requests including: product availability, holds, transaction history, shipping/order status, fielding messages for store associates, store information or location, after sales service support, policies, customer service issues, etc.Resubmitted, managed, and troubleshot order fulfillment issues in ATG system.Engaged with clients to develop long-term relationships leveraging different client telling tools in order to foster brand loyalty.Trained and shadowed new employees.De-escalated and resolved customer complaints in a timely manner.Maintain the highest degree of customer service every day by demonstrating exemplary service leadership in the areas of phone quality, complaint resolution, product awareness, and store relations.Documented all call inquiries utilizing a CRM software. Was chosen as one of eight to be direct contact for Order Fulfillment of Supreme product launch for our VIP west coast clients.

Grand Prairie, Texas

Upheld visual presentation by executing biweekly floor-sets and building props for window changes.Participated in bi-weekly district call discussing visual directive preparation or obstacles.Monitored and ensured exceptional client service through the enforcement of the clientele program, World Class Service, and delivery of the Bebe experience.Recorded recap of product feedback from client input and KPI report for District Manager.Initiated floor moves, mannequin, and window changes depending on the needs of the business.Recruited, interviewed, and hired world class talent before store opening in October.Maintained store’s client book and mentored associatesProcessed incoming and outgoing damages, transfers, and stock.Ensured that associates up-kept appearance guidelines and represented the brand in a professional and fashionable manner.

Grand Prairie, Texas

Completed biweekly product feedback report, analyzed KPI report to discuss on District calls. Coordinated visual merchandising, sent feedback and photos to corporate to maintain company standard, and created cohesive lifestyle visual set-ups between corporate visual directives.Emailed nightly recap to the District Manager recording traffic, visual moves, events, as well as competitor’s promotions, events, product range, and visual displays. Kept team on track to exceed last year (LY) goals and bonus.Coached and developed staff to provide a world class shopping experience through the effective execution of extraordinary brand selling and service culture.Established a client base, staying connected to customer needs, overcoming hesitations, and exceeding customer expectations.Processed incoming and outgoing damages, transfers, and stock.Invented Style Guide Binder which consisted of alternative outfits to up-sell product.

Grand Prairie, Texas

In charge of marketing to outside customers in order to increase traffic.Created email campaigns to send out to client base. Motivated team to exceed last year (LY) numbers and bonus.Created product knowledge PowerPoint that was implemented as a training tool for the district.Maintained personal client book and mentored staff on how to develop and nurture client relationships.Taught product knowledge to staff before new product launches and floor-sets.Processed and oversaw back stock in on-site and off-site unit.Implemented floor moves, mannequin, and window changes depending on inventory, sales, and promotions.Executed floor-sets in a timely manner then sent feedback and photos to corporate. Kept store’s conversion at 3% above company standard.Assisted with store’s grand opening.

Dallas/Fort Worth Area

Designed Store’s Coupon. Developed successful marketing strategies to increase traffic.Identified problems and needs of the business in order to drive more successful sales.Executed floor moves and displays to increase sales as Visual Merchandising Manager.Worked quickly and efficiently to provide a friendly and unforgettable experience for both children and adults.Trained new hires and conducted interviews.Assisted with store’s Grand Opening.

Bachelor’S Degree, Marketing

Associate'S Degree, Art/Art Studies, General