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Supporting the global expansion and online footprint of the Basis Technologies change and test automation platform engineered for SAP.Basis Technologies is the global leader in change automation and testing for SAP systems. Basis Technologies’ suite of automation products provides a fundamentally new way to perform SAP change impact analysis, release automation and governance, and regression testing. It gives enterprises the business agility needed to adapt to rapidly changing priorities and market demands, dramatically reducing costs, lowering risk, and accelerating innovation. Global organizations in more than 25 industries rely on Basis Technologies’ automation software to deliver fast, high-quality change to SAP systems.

Marketing Department HeadFocusing on development and expansion across Graphique marketing programsReporting in directly to the CEOResponsibilities:• Oversee marketing department & Content Marketing Manager / B2B Marketing Assistant• Develop and optimize GDF marketing programs• Manage and grow lead and demand gen initiatives • Establish long-term brand presence and recognition • Integrate and automate GDF marketing channels and applications• Website & eCommerce management• Product Marketing & Market Research• Social Strategy• Front End Site Development• Online Advertising• Creative Campaign Development & Management• CRM Management• Responsible for Department Analytics & ReportingHighlights:• Transitioned CMS platforms and launched new eCommerce store / website• Full-rounded Amazon eCommerce strategy• 1st B2B online acquisition strategy • Kickstarted successfully integrated digital marketing programs and eCommerce business• Established first B2C & B2B customer experience and retention programs• Launched successful content and SEO strategyStats:• 1st B2B acquisition strategy with 400+% ROI (2016 - 2017)• B2C web sales up 34%, average order increase 67% (2016)• Amazon sales up 400+% (2016-2017)• Average increase across social platforms 67% (2016-2018)Applications:• Salesforce CRM• Volusion eCommerce CMS• iContact Pro Email Marketing & Automation• Adobe Design Suite• Google Analytics• Google Adwords• Facebook, Instagram & LinkedIn Social Advertising

SMTP, Inc.: Providing Internet-Based Services to Facilitate E-mail Delivery WorldwideThe SMTP Marketing Manager plays a key role in creating, implementing and managing long-term repeatable lead and demand generation initiatives. Reporting in directly to the VP of Marketing.Responsibilities Include: - Increasing Customer Acquisition through Lead and Demand Generation:Creative, digital marketing campaigns created, executed, and optimized for driving successful inbound and outbound lead channels for all stages in the Sales Funnel. Channels include Online and PPC Advertising, Social Media, Email Marketing, Content Marketing, Website, Webinars, etc, -Website Management:Responsible for facilitating all site updates, campaign materials, and SEO insights for SMTP.com and investors.smtp.com-Mar-tech System Implementation and Management Across Several Platforms Including: SalesForce CRM, Google Analytics, Quantcast, Datanyze, SharpSpring Marketing Automation, GraphicMail Email Editor, LinkedIn Advertising etc. -Key Metrics Reported Weekly Including: CPC, CPL, CPA, MRR, as well as Attribution Models and Customer Life Cycle Insights-Market Research:Executed for industry and persona building insights towards existing and future competitive landscapes and target markets. Nurture campaigns setup and executed for effective sales enablement.-Content Creation and Design Support for SMTP Assets Including: Whitepapers, eBooks, info-graphics, Video Content, Blog Posts, Landing Pages, SMTP Webpages, External Email Communications, Customer Communications, Social Media, etc.Additional Responsibilities: • SEO Optimization• Vendor and Project Management • Key Contributor to Acquisition Marketing Efforts for SMTP’s Newly Expanded Business Units: SharpSpring and GraphicMail

Duties included developing company’s online platforms, including website and social media campaigns. Digital newsletters, website content, and company policies were executed as part of this position. Business operations also preformed: data entry/document typing, QuickBooks, communication with clients, testing forms and document completion.

Client work included creating content for the marketing material and center website. A final presentation was given to the client providing suggestions for developing an online presence for the WBC center. This included material for website content and design as well as information uncovered in research studies that highlighted beneficial marketing resources available to the center and how they are best utilized. Executed work for trade-shows including creating promotional pieces, networking with prospective clients/partners, sharing information on services offered, working toward the overall goal of establishing a presence in the community.

Responsibilities included creating promotional materials, direct media advertisements, social media advertisements through LinkedIn and Facebook, and email blasts. Creating and managing event web pages as well as targeting and reaching market segments through SNHU relations with event advertisements was also a part of this role. Responded to event inquiries, identified the level of marketing needed to reach objectives, and coordinated all activities for the event. Coordination of correspondence for social media and marketing needs for students and faculty. Managed all social media pages and SNHU web portal. Contributed to event photography; posting of images and photos on various websites; proofread documentation and contributed to the writing of articles and press releases. Worked as central communication for the marketing department.

Work included integrating suggestions developed through previous client work regarding the online presence of the foundation to meet the objectives set by the Board of Directors. A corporate Facebook Page was created to reach a large share of the market. The page was consistently updated, monitored, and managed to ensure the desired representation of the foundation had been achieved and target audience was being reached while creating long-term value for the organization. Contact database was created; including all current and alumni members as well as Board of Directors and volunteers. The Joe Yukica Football Foundation website was recreated to implement a visually appealing and functional design with relevant content pertaining to the foundation and its members.

Market research was conducted to aid market expansion for this 100-million dollar company. Consumer profiles and market characteristics, relevant to the objectives for the target market of the company, were researched. Planning and development of a YouTube advertisement campaign was also created and produced for the client.