Anchored by a franchise business model. Halen is a super-app that provides end users (customers, partners, and employees) with a set of core features such as rideshare, grocery, retail, and food delivery; as well as flight booking and vacation rental.

• Creating advanced SLA schedules to ensure timely execution of campaign completion• Campaign Defect Tracking, logging dev/deployment issues, sharing with team as needed to ensure errors are not repeated/debrief on ways to avoid moving forward• Coordinate assets/project execution with third-party contractors• Email Campaign oversight & escalation, ensuring assets are received according to established SLA's, dynamic builds and QA's are performed prior to scheduled deployment. Perform final review of all scheduled deployments, ensuring accuracy and functionality. • Analytical oversight of deployment optimization and efficiency, implementing and strategy• Team building and development; onboard training and strategy• Adhoc and daily automation SFMC troubleshooting • Retail Marketing/ Promotions• Salesforce Marketing Cloud/Automation Studio

-- Track and report on marketing campaign performance monthly to help with optimizing current and future plans.-- Implement numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.-- Implemented a wide range of digital assets such as rich media online ads and micro websites.-- Collaborate cross-functionally with sales, and product management teams to accomplish shared goals.-- Collaborate effectively with advertising and media specialized to boost results from strategic campaigns.-- Leverage tracking data to segment target audiences, trigger campaigns and personalize content.-- Boost brand awareness by establishing strong web and social media presence.-- Work effectively in fast-paced atmosphere with simultaneous project milestones and deliverable deadlines.-- Develop backend-tracking URLs to measure campaign results and determine ROI.-- Modernize web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement as requested.-- Drive email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.

-- Created customized marketing materials to increase product awareness.-- Implemented updated distribution procedures to rectify issues in data collection and analysis, resulting in higher engagement.-- Tracked key metrics and developed spreadsheets and data models.-- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.-- Collaborated with product development team to effectively modernize and update promotions.-- Implemented highly successful digital strategies for various platforms to attract customer engagement.-- Developed team communications and information for scheduled publications.-- Wrote and maintained technical and functional specifications to document database intentions and requirements.-- Administered, supported and monitored databases by proactively resolving database issues and maintaining servers.-- Coordinated with project management staff on database development timelines and project scope.-- Modified existing databases to meet unique needs and goals determined during initial evaluation and planning process.

-- Track and report on marketing campaign performance monthly to help with optimizing current and future plans.-- Implement numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.-- Implemented a wide range of digital assets such as rich media online ads and micro websites.-- Collaborate cross-functionally with sales, and product management teams to accomplish shared goals.-- Collaborate effectively with advertising and media specialized to boost results from strategic campaigns.-- Leverage tracking data to segment target audiences, trigger campaigns and personalize content.-- Boost brand awareness by establishing strong web and social media presence.-- Work effectively in fast-paced atmosphere with simultaneous project milestones and deliverable deadlines.-- Develop backend-tracking URLs to measure campaign results and determine ROI.-- Modernize web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement as requested.-- Drive email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.