Amanda Matheson Email & Phone Number

I am an experienced Marketing and Communications Manager leveraging 20+ years of marketing in a variety of industries. My background has been in both B2B and B2C marketing, utilising both traditional and digital marketing strategies and methods. There is so much about being a marketer that I enjoy but especially being able to work on building strategies for growth from start to finish. Being able to develop the strategy and plan, through to managing the execution and seeing it all come to life with fabulous results, is extremely satisfying.I am confident in my communication skills and in my ability to build relationships with various stakeholders. I also thrive on leading and being part of a team and developing a positive and successful environment.CAREER HIGHLIGHTS* Established and built a dedicated Marketing Department for Motospecs resulting in consistency in communication, ensured deadlines were met with release to market communications, and that communications were targeted. * Relaunched website onto new platform for Nad’s Laser Clinics (Sep 2010), used a combination of online content and SEO to remain in top 3 organic search ranking positions post launch for main keyword (#2 as at Jan 2012). Ranking was previously below the fold line.* Acquisition and retention e-marketing campaigns launched for Nad’s Laser Clinics maximising the value of existing customers. This was a low cost initiative that utilised the demographic and date triggers to market based on customer life cycle.* Managed the successful DYMO LabelWriter media campaign (TV & press) in 2003 and print (2004 & 2005) - included creative development, media schedule, web development, POS, sell in flyer, pre/post research, implementation and monitoring, post analysis. Results for 2003 – sales increase of 525% over prior year. This was rolled out in New Zealand in 2004.SKILLS* Marketing and Communications Management* Marketing Strategy and Execution* Digital Marketing* Marketing Campaigns and Promotions* Brand Management* Social Media Strategy Management* Communication and Influence* Leadership and Management* Stakeholder Management* Advertising and PR Activities* Customer and Results Focus* Project Management (including events and launches)* And much more!

Listed skills include Marketing Communications, Marketing Strategy, Marketing, Direct Marketing, and 19 others.