Amanda Mauck, Mba Email and Phone Number

Responsible for leading the development and execution of creative marketing strategies to effectively promote our agency’s services and enhancing our brand presence in the industry.

- Through strategic performance marketing initiatives, increased client’s new patient exams by 15% year over year, including expanding the brand to competitive markets in Birmingham, Jacksonville, Kansas City and St. Louis.- Elevated a healthcare client’s search engine ranking for over 200 keywords from unranked to Top 3 within five months, achieving inclusion in Google AI results. Organic search sessions increased 450% YoY and contributed 553 qualified leads YTD.- Implemented health risk assessments for healthcare client resulting in more than 3,500 leads annually.Increased client billing over $650,000 in two years through expanded client relationships and four new clients.

Digital Strategy- Reimagined digital front door strategy for Methodist Le Bonheur Healthcare, aligning work among numerous internal departments, including marketing, information technology, finance, and physician alignment - creating a roadmap for a patient-centric experience to increase access and patient satisfaction.Content Marketing- Realigned digital marketing to focus on content marketing strategies that included launching the first ever consumer blog for MLH. In its first year, Your Health by Methodist Healthcare received more than 137,500 page views. Additionally, contributed more than 50 leads per month for the Bariatric service line by implementing health risk assessment.- Established website content strategy for internal and consumer-facing websites, including editorial oversight and governance structure.Leadership Development- Supervised a 7-person team of website developers, content strategists and project manager. Managed $1 million annual budget. - Led a 30-person division through the COVID-19 pandemic response, including priority alignment and executing a complex integrated marketing, communications and digital strategy.

- Directed the digital marketing and engagement strategy for all audiences, including: consumers, physicians and donors. Managed a team of social media content creators and website content strategist.Digital Strategy- Implemented an online giving strategy focusing on peer-to-peer giving in 2015, increasing online donations to the year-end giving campaign by 50%.- Established and managed Search Engine Marketing campaigns with a budget of $240,000 annually and contributed to increased out-of-area patient referrals.Social Media and Content Marketing- Established the hospital’s first social media strategy to engage with patients and donors. - Spearheaded the evolution and growth of the hospital’s social media presence across platforms to over 300,000 followers across 5 platforms.- Developed a process to streamline content development across digital and traditional platforms for maximum exposure and efficiency.Website Development- Responsible for the overall strategic direction of the hospital’s websites across differing audiences, including feature development, content management solutions and patient portal integration.- Led four website redesign projects in 14 years for continuous modernization, including implementing mobile-first and responsive web design philosophies to improve the patient and user experience.- Created and Implemented website content strategy for lebonheur.org, and led a 15-person team to complete total site rewrite in 18 months.