Amanda Mcdougall Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Conceptualized and deployed email communications to our member base and across different Card products, analyzing and presenting performance. Worked with agencies on briefs and creative direction of omnichannel marketing campaigns and events.- Owned, provided analysis and recommendations, and iterated on existing project management processes of product performance metrics scorecard, email performance dashboard, and product revitalization through market research and external analysis.- Executed strategic retention campaigns working with internal and external partners and presented findings to other international markets as a subject matter expert.

Toronto, Canada Area

- Worked on a consulting team project to solve a current business problem, presented research findings as well as comprehensive strategy and marketing implementation, and placed first within the internal competition, which led to being asked to present for global teams and for assistance in implementing the program into practice.- Supported strategy for merchant acquisition through uncovering new leads, executing marketing campaigns, testing customer journey user experiences, and assisting with enterprise communications.- Developed a strategic multimedia B2B playbook of best practices and learnings from key stakeholders from across all business units.

Toronto, Canada Area

- Evaluated digital aptitude and core marketing/sales strategy of insurance broker partners, analyzed, then produced and presented strategic recommendations for improvement to be implemented.- Researched topics and trends of key significance to insurance, insurtech, and digital marketing and presented summarized relevant findings for use in future strategy sessions.- Assisted in the conceptualization, research and development, writing, proofreading, and design phases of a social media report crafted from industry insights.

Newmarket, Ontario, Canada

- Worked as part of a team with CUPE Local 905 Communications staff, branches and departments to brainstorm and develop themes, logos, images, slogans, and communication strategies in support of campaigns and events.- Developed experiential marketing strategies aligned with CUPE Local 905 priorities.- Collaboratively planned and executed various public events to promote union and raise awareness about CUPE 905 campaigns.- Cross-channel promotion of all events and campaign initiatives using tools such as HootSuite, Wix, and MailChimp.- Researched marketing strategies that would best apply to our diverse and growing community.- Established effective communications practices for on-the-ground marketing initiatives.- Coordinated media relations and supported the Communications Team with preparation of materials, including reports and board materials.- Designed printed materials including brochures, newsletters, posters, magazines and print ads for specific campaigns; including York Region Pride, York Region Canada Day and other community events.- Provided graphic design and multimedia editing skills to enhance all web collateral, including e-newsletters, social media, website, and intranet.- Coordinated pre- and post-production of print materials with external vendors, ensuring high quality production and timely delivery.- Demonstrated exceptional design techniques in desktop publishing, as well as leveraged in-depth knowledge of the Adobe Suite.- Helped to develop and implement communications strategies intended to support the union's equality objectives. - Worked with communications staff and others to contribute to the union's communications objectives, improving internal and external communications strategies and delivery.

Toronto, Canada Area

- Managed E-Commerce Wordpress and Shopify websites, performing updates to the code via online code editor as well as in Adobe Dreamweaver.- Created video content, Adobe (Photoshop, Illustrator, InDesign) promotional materials, integrated subscriber list building capability into website- Ran marketing campaigns using platforms: MailChimp, Convertkit, and OptinMonster.- Coordinator for BETA testing phase of product capturing & documenting market research.- Self-motivated, manage my own tasks working remotely while balancing university work.- Sales & marketing associate in booth at the Toronto Home Show (March 2017).

Toronto, Canada Area

- App and website development – HTML, CSS, JavaScript – East Side Mario’s & Swiss Chalet.- Marketing support for Amway E-Commerce Site (Apple products).- Maintenance of E-Commerce orders, pricing, catalog, product creation.- Designer on team for new fashion “Expert Sales Agent” Artificial Intelligence solution.- Marketing brochures designer – Publisher, Adobe InDesign/Photoshop/Illustrator.- Social Media profile manager, performing inside sales, maintaining apps/website.- Sales Support working with salesforce.com – reports, client and opportunity entry.- HR: managed new graduate recruitment process and job & university posting boards.- General office work as needed: telephone, reception, proposal review, shipping, ordering.

Toronto, Canada Area

• On-Air personality twice a week - Created show content and ran broadcast equipment • Used sound and video editing software to produce polished versions of shows, behind the scenes content, commercials, and creative intro/outros • Volunteer for initiative to bring kindergarten students on-air, helping them plan and run a show

Hba

Activities and Societies: Ivey Marketing Club VP Creative Director and Section Representative, Women in Management, Ivey Fashion & Retail.

Bachelor Of Arts (Ba), Media, Information, And Technoculture

Activities and Societies: MEDLIFE Western, Women's Issues Network, Pre Business Students Network (member, writer, graphic designer).