Amanda Mcfarlane Email & Phone Number

Johnston, Ia, Us

Oakland, California, Us

• Strategic Direction: Develop and drive the overall marketing strategy to achieve our company's vision.• Market Research: Oversee general competitor and market research efforts, promoting continuous learning within the team.• Budget Management: Create and manage the marketing budget efficiently.• Data Mastery: Oversee data management and analysis to inform decisions and track KPIs.• Team Leadership: Champion team values by setting goals, providing resources, fostering collaboration, and ensuring ongoing development opportunities.• Project Management: Identify, delegate, and oversee key marketing initiatives.• Integrated Marketing: Collaborate cross-functionally to gain insights and integrate them into our marketing strategies.• Brand Stewardship: Safeguard and cultivate the company's brand image and identity.• Campaign Execution: Lead the execution of marketing campaigns from inception to results analysis.• Resource Allocation: Identify resource needs and make crucial decisions concerning hiring, training, and performance.• Departmental Growth: Identify revenue opportunities among clients and prospect new accounts.• Process Development: Establish standard operating procedures and documentation guidelines.• Content Review: Have the final say on all marketing content, materials, and strategies.• Compliance Oversight: Act as the primary liaison with the Chief Compliance Officer.• Customer Understanding: Oversee client avatars, customer profiling, and marketing funnel creation.• Organizational Expertise: Manage general marketing SharePoint and Notion collaboration tool organization.• Vendor Management: Oversee third-party engagements and conduct due diligence.• Continuous Improvement: Drive the culture of innovation by identifying opportunities for optimization in marketing processes and strategies.• Backup Support: Provide backup for all roles to ensure smooth operations.

Oakland, California, Us

• Implements a vast variety of marketing and advertising strategies and campaigns, including using market and competitor research and industry best practices• Manages content marketing strategy, including ideation, development, copywriting, publishing, and promotion• Manages workshop and webinar schedules, marketing, and follow-up processes to maximize appointments booked to advisor calendars• Prepares marketing reports by collecting, analyzing, summarizing, and reporting out data• Prepares promotional materials and client resources to include basic graphic design, copywriting, editing, and delivery• Supports sales staff by providing data and resources, market trends, analyses, and customer service requests• Manages social media, including content creation and curation, metrics analysis, and advertising to grow followers and increase impressions and engagement• Manages video marketing strategies to increase visibility and engagement on YouTube• Manages paid advertising strategy and campaigns• Researches competitors and competitive products by identifying and evaluating characteristics, market share, and advertising• Develops and leads email marketing content and campaigns, including drip campaigns• Develops and monitors budget against actual results• Assists with Protect Your Assets radio show production/marketing• Established public relations strategy for top executive

New York, Us

West Des Moines, Ia, Us

Des Moines, Iowa, Us

Des Moines, Ia, Us

Bannockburn , Illinois , Us

Bannockburn , Illinois , Us

Bannockburn , Illinois , Us