Amanda Menezes Email and Phone Number

Oversee the National advertising including Brand advertising, retail and finance.Motorcycle, Off-road Vehicle, Power Equipment and Marine brands. Work closely with partner agencies for both creative and media buying to develop National campaigns.Collaborate with agencies to develop campaign elements including TV production, print, online, mobile, social and out-of-home advertising.Oversee the entire advertising budget, which encompasses budget recommendations, tracking, and balancing.Oversee public facing website for motorcycle, off-road vehicle, power equipment and marine brands including site design, model pages information and web traffic trending.Liase with partner agency to maintain corporate social pages including Facebook, Twitter and Instagram.

Oversaw the National advertising team for the Honda Automotive brand including Corporate brand advertising, retail and finance and Dealer Association Advertising (DAA).Worked closely with partner agencies for both creative and media buying to develop National campaigns that would support sales targets and brand identity.Collaborated with agencies to develop campaign elements including TV production, print, online, mobile, social and out-of-home advertising.Oversaw the entire advertising budget, which encompasses budget recommendations, tracking, and balancing.Developed and executed the advertising business plan for entire year, ensuring all projects are executed efficiently and effectively.Managed automotive portion of company website (Honda.ca) including structure improvements, plus updating and maintaining content to ensure brand integrity and product representation.Performed post-analysis for campaigns and generate metrics for Executive review on a monthly basis.Initiated market research studies, monitored market trends and analyzed findings.

Coordinated all National advertising for the Honda automotive brand.Collaborated with advertising agencies in the areas of creative and media buying to develop annual advertising plan.Oversaw the development of television commercials, print ads, brochure production, point-of-purchase (POP) production and online.Oversaw large sponsorship programs including event activations such as the the Honda/NHL partnership and Acura Marathon.Oversaw specific elements of mainstream sponsored events such as Formula 1 and the Honda Indy.Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.

Coordinated adverting activities for Motorcycles, ATVs and Power Equipment including TV, print, online, brochures and POP.Lead the development of the Junior Red Riders program, an initiative that teaches children how to ride off-road safely.Collaborated with developers, advertisers and production managers to market products and services.Managed the Dealer association advertising program

Wrote copy for all national advertising which included television commercials, print ads, brochure production, POP production for motorcycles, ATVs, snowmobiles and generators.Worked with graphic designers to create ads, brochure layouts and POP design.Managed project deadlines and monitored milestones through completion stage.