Industries include; Dental, Agriculture, Healthcare, Financial, Auto• Develop brand concepts; copy and marketing assets for consumer products &services• Analyze government regulations pertaining to customers business domainand provide recommendations on compliance measures• Highly organized and results-focused leader with eight years of experience coaching and mentoring teams of 5 to 15 employees• Authored & configured several websites in WordPress in various businessdomains ensuring they follow best SEO practices

Strategy and growth for innovation products in the agriculture machinery sectorHired and coached talent, creating a high performing scalable teamCreated successful campaigns by leveraging technology and the team’s talentsLead Marketing team, Client Care and Logistics departments to successful strategies to improve processesRevamped the marketing team and processes for scalability to support further international growth and supportSupported Dealer network relationships and program developmentsOversaw execution of new products to market through a dealership network, coupled with end user tacticsMaintained lead volume through a 43% budget restriction to cut the fatManaged tight P&L with budget goal fluctuationsContributed to overall business strategy and direction as part of the C-suiteAssured each department was aligned during tight economic timesCurated a write up in Manufacturing Outlook to highlight the company

• Strategy planning and execution for Canadian markets in: Crop Protection, Crop Marketing, Seed, Community Builder Recruitment & Community First programs • Implementation of Budget and new processes as company is in growth focus, assisting with company acquisitions and integration• Demand generation, tactical ROIs and program creation/execution

Annual budget, communications and strategy planning• Creation of new systematic process & procedures documentation to start theframework of the new commercial business• Support & development of new international brand system for the licensingprogram - creating Cibus Powered brand as well as the Falco seed brand• Led successful office move and operational setup, point person for IT• Created and implemented long & short term marketing strategies forexpansion in a new Canadian market, as well as a segmented USA marketintroducing the new seed brand and varieties• Responsible for all owned digital properties including: UI, UX and driving keyperformance indicators centered around awareness and engagement• Orchestrated all above the line (ATL) communications including NorthAmerican brand TV commercial - shown during the Winnipeg Jets Playoffs -see the commercial• Managed relationship with supporting Agency, as well as input from theBoard of Directors and C-Level executives• Tradeshow planning and overseeing execution, tactics for both the USA andCanada, finding new ways to use technology to participate at tradeshows foran enhanced customer experience• People management & HR responsibilities

• Coordination of all experiential events & promotional items for Western Canada• Set strategic direction for all digital marketing including enhancement of all ownedplatforms and the complete consumer experience (CX)• Co-creation, design both above the line (ATL) and below the line (BTL)communication materials including but not limited to; brochures, signs, newspaperads, radio ads, postcards, safety signage• Brand cohesion and sub-brand building including corporate and visual identity• Social media support and launch, supported with documentation for systematicprocesses/best practices and procedures• Administration & editorial support for newsletters and news feeds• Recruitment support efforts for new tactics• Supported marketing efforts for P& H divisions: grain, fertilizer, seed and cropprotection

• Created and documented the processes for report requests & creation• Created and maintained the master report list, as well as prioritize said list• Wrote reports in SQL Server Management Studio and published them in JET• Created, documented and maintained Agrosoft system bugs with Grossman, utilizing JIRA• Supported the Project Manager/Change manager by taking on miscellaneous tasks• Maintained system security requests and master security lists• Created the detailed Test Plans for each business department• Created and sent out updated memos on test plan progress

• Analyze account health risk assessment data for clients• Create and format custom reports and pivot tables for clients with their branding for their internal distribution• Work with global clients of prestige and influence, global doctors and health directors• Create my clients online custom Health Risk Assessment utilizing light html coding and Photoshop• Present online seminars using Powerpoint as well as Mitel/ Webex to assist clients in their decision making processes and training

Analyzed Hog and Feed markets through research, create graphs and data tables/pivot charts for summaries (used for media/presentations/advice)Learned how to write basic SQL statements and customized reports Performed requirements gathering through job shadowingWrote and reviewed business requirements documentsWrote user documentation and training documentationTested regular test flow and exception flows to confirm the application functioned as per the requirementsFully involved in the execution of and provided requirements for the Risk Management side of the business life cycleReviewed cost benefit analysis to system upgrade requestsWrote/created/organized/distributed the HMO (Hog Margin Outlook) letter that is distributed daily to external stakeholders for a quick summary of the marketOrganized advertising for the HMO and maintained customer data distribution listsCreated and recorded forward contracts in multiple systems, and reconciled dailyMaintained multiple systems and data for record keeping and auditsStreamlined processes and created a position manual for cross trainingSocial Club Committee President; organize large functions, prizes, retirement presents

Coordinated the processing of carbon credit applications ensuring data integrity, protocol compliance and thoroughness of information provided. Utilized MS Visio to illustrate system risks and flows for analysis and to recommend changesCreated and maintained flow charts for internal processes to ensure accurate and detailed documentation for others and audit processesPrepared documents for verification and serialization with third party companies – these formalized documents comply with government regulations and are a static component of each packageUploaded and maintained appropriate files to the Carbon Offset Solutions siteCoordinated and processed farmer payments. Coordinated internal stakeholder meetings.Assisted in the implementing and measuring of carbon credit programs, researches and create graphical representation to highlight Viterra’s market share.Developed and maintained a working knowledge of all aspects of carbon credit offsets.Researched and brought forth opportunities for growth, development, or potential adoption of a technique or process.Provided comparison of other offset generators and their processes, rules and regulations.

Executed and created test scripts from requirements and design documents for GIS based custom software applications geared towards forestry, agriculture and government use. – The applications are both for internal use and external use via a web portal.Facilitated one-on-one requirements meetings.Worked with the Manager of Product Development and other Quality Assurance specialists to create and refine the various deliverables used to support the quality assurance process. Became familiar with business processes of various organizations, documents used to administer the processes and how to track results against various KPIs.

Developed user help documentation and executed test scripts for large newly developed computer system (FPPS) that was responsible for annual procurement of millions of tonnes of grain and billions of dollars of annual payments.Trained some CWB staff on the new system.Wrote the online help.Edited and executed the testing of the security grid groups.Participated in the financial group requirements gathering meetings.Worked with sensitive information, met tight timelines, working as part of a highly integrated 50+ person project team, relying on communication skills, and being very detail oriented. Gained experience with MS Excel, creating spreadsheets, with various formulas to optimize data entry.Recognized as being one of the most productive testers on the team.

Member of a team that administered Cash Advances (loans) to farmers as part of the Agriculture and Agri-Food Canada (AAFC) program. Worked with external stakeholders (elevator agents, banks), to facilitate the accurate processing of advances, ranging in value from $50,000 to $250,000+.

Lead, motivated and supervised junior employees enhancing my leadership and problem solving skillsPerformed various tasks including, selfing, and plot maintenance, rouging, cross breeding, seed sampling, tissue sampling, and genetic testing. Responsible for, daily upkeep, monitoring plant growth and development, watering, shaking, rotating and trimming canola breeds that were roundup ready.