Amanda Minacs, B.Comm Mba Email and Phone Number

Highly skilled consumer, patient and shopper insights professional with 20+ years experience helping industry leading organizations drive significant business growth. Extensive track record across various CPG industries (food, confectionery, consumer healthcare including pain, cold, allergy, digestive health, smoking cessation), spanning both client side and supplier side. Expertise in the integration of human and strategic insights across the consumer, patient and shopper journeys, and across all stages of marketing planning and execution. A thought-leader who draws on both innovative and traditional qualitative and quantitative research methodologies to develop the most impactful insights driving business results. Highly adaptable and seeks opportunities to learn, resulting in a keen ability to take on any research role with ease and impact.Experiences and skills span:Qualitative & Quantitative Research MethodologiesCopy TestingBrand Health TrackingInnovation ResearchProduct TestingCustomer EngagementStrategy development and strategic initiativesUse of Disruptive Technology: DIY/ automated platforms, communities, video, social sampling, A/B testing, Vogon technology with Google Brand Lift, Ratings & Reviews sampling, social listening, digitally scaled conversational surveysAnalytics: AI-based tools, LINK copy testing, Bases volume forecasting, Market Mix Analysis, Pricing models, Brand EquityInfluential CommunicatorHigh degree of initiativeStrong Presentation SkillsBuilds strong relationshipsComputer LiteracyAgility in managing multiple priorities and projects in a complex environmentStrong written communicationCreative problem solvingSpan consumer, customer, patient research