Amanda M. Email & Phone Number

New Orleans, Louisiana, United States

New Orleans, Louisiana, United States

• Chart a successful course for email drip campaigns focused on four varied audiences by employing customization and segmentation throughout customer journey phases, from awareness to decision to re-enrollment in Sale CRM.
• Incorporate user experience data within Drupal 9 to revitalize the site structure and page content of the website.
• Leverage expertise in Google Analytics to effectively track and report on user engagement metrics.
• Oversee the conceptualization, creation, editing, and posting of compelling organic content on two social media accounts using Premiere Pro and Photoshop. What platforms?
• Manage project plans full lifecycle, including digital content creation, email marketing, website redesign, and marketing strategy using Planner, Asana, and Bugherd.
• Build and nurture productive relationships with contract photographers and videographers to facilitate annual asset capture, organize images and footage.

New Orleans, Louisiana

• Orchestrated all aspects of copy and graphics for events, workshops, giving campaigns using Adobe InDesign and Canva.
• Produced and distributed website content in Drupal and tracked user engagement through Google Analytics.
• Planned, hosted, and assessed the needs expressed in social media committee meetings for six content providers covering six different social media platforms.
• Aligned communications efforts with organizational brand and messaging in core issue areas and special projects.
• Maintained multiple productive vendor relationships, including printers, photographers, freelancers, and other service providers.

Greater New Orleans Area

• Spearheaded the development, production, and editing of all written content and images for the organizations’ social media accounts, including event photography and video spotlights.
• Liaise adeptly with the new media and produce advertisements, one pagers, flyers, and rack cards.
• Coordinated copy and graphic design for the print and digital materials needed for annual giving campaigns, such as iGiveCatholic, GiveNOLA Day, and more.
• Produced multimedia content that adhered to the editorial calendar of more than 30 programs by identifying, researching, interviewing, writing, and editing client testimonials for printed newsletters, mass emails.
• Applied strong knowledge of the WordPress CMS to manage website content, including the job board, volunteer opportunities, and events calendar.

Greater New Orleans Area

• Devised and distributed strategic messages that fueled the reach and engagement of the organization via internal and external newsletters, social media, Squarespace website, and app.
• Formulated and executed student recruitment plans with copy and design for billboards, bus sides, bus stops, and Facebook ads.
• Developed and implemented interdepartmental social media plan detailing style, objectives, and content.
• Directed the planning and organization efforts of the annual fundraising gala, school festival, and student recruitment events.
• Delivered actionable insights to the board through the coordination of board meetings, assembly of all materials, and regular discussions with board members.
• Recruited and maintained volunteers for both events and programming needs.

Columbus, Georgia Area

• Supervised and mobilized high-quality performance from more than 30 staff members through hiring, orientation, professional development, staff meetings, performance monitoring, mid-year and annual reviews, and.
• Organized and guided the execution of all events, including receptions, family nights, recruitment events, etc.
• Collected and analyzed data for post award grant monitoring and reporting.
• Recruited and retained 400 K-12 students at six sites through marketing and relationship building.

Greater New Orleans Area

Baton Rouge, Louisiana Area

Masters Of Nonprofit Organizations, Non-Profit/Public/Organizational Management

Bachelors Of English Literature, English Language And Literature/Letters