- Created campaign briefs and managed through execution, collaborating with adidas marketing partners, Amazon account teams, and agency partners.- Spearheaded the strategic merchandising of ASINS within the Amazon brand store.- Orchestrated the development and deployment of compelling creatives, ensuring alignment with brand guidelines and maximizing engagement on the platform, including Amazon brand store, Amazonsocial posts, and Amazon emails.- Monitored display, social, and content trends, best practices, technologies, and techniques and implement new features where relevant.

- Created and executed marketing strategies and activation plans for leading retailers.- Built, managed, and implemented strategic account marketing plans for wholesale accounts.- Drove sell-through of product specific to each market based off brand priority. Achieved this by utilizing marketing and visual merchandising across all marketing channels including: paid media, digital & social, influencers, and ISC. - Partnered with KAMs to build and present overarching brand marketing strategy through seasonal product sell-in.

- Collaborated directly with one of the largest beauty retailers in the U.S. to drive sales and increase revenue.- Planned product launch events while sticking to budget and time-frame.- Assisted in the planning and creation of our company's Coachella activation, including coordinating with over 40+ top influencers. - Experience working with the #1 best selling hair vitamin, SugarBearHair. - Arranged social media posts from large brand influencers.- Worked directly with large social media marketing agencies.- Collaborated with design team to create marketing pieces. - Assisted in launches of new products.- Assisted in the creation of email campaigns.- Experienced working with all social media platforms.- Advised on marketing plans throughout the calendar year. - Traveled with the company, including trips to Chicago, New York City, and Los Angeles.

- Created an internal influencer database system with over 1200 influencers.- Experience working with the #1 best selling hair vitamin, SugarBearHair.- Spearheaded large projects for major influencers while sticking to budget and time-frame.- Advised on content creation with talent agency and influencers.- Scheduled daily social media activations with large influencers.- Collaborated with talent agents to create personalized gifts for the company’s influencers.- Arranged the delivery of gifts for the company’s influencers .- Planned and hosted product launch events.- Traveled with company for events.- Worked directly with non-profit charities during their National Pet Day initiative.