• Led a global rebrand initiative - successfully rebranded 2 core divisions of Henry Schein by partnering with an external branding consultant, collecting customer feedback, and facilitating weekly meetings with stakeholders involved to provide status updates and discussion• Maintain and oversee marketing for three divisions of Henry Schein• Develop, execute, track, and analyze performance metrics from Omni contact and external vendors for each media channel once campaign concludes• Build marketing strategy into project management software (i.e., Asana, Excel, Smartsheet) to track material deadlines and assign tasks to workflow• Prepare and present executive summaries to upper management and stakeholders on businesses• Coordinate and execute the build out of strategic key initiatives, organize meetings, and execute projectsby working with omnichannel teams• Determine budget by establishing key revenue-generating solutions/services to highlight in annual marketing plan• Confirm featured content for each quarter with partner and omnichannel teams• Produce copy/images/UTM tracking links for campaigns and submit creative assets to Schein Creative Services for development• Review, edit, test, approve materials and/or share with partners or stakeholders for final approval

• Manage marketing programs for two divisions of Henry Schein which include Henry Schein Professional Practice Transitions, our dental practice sales & transitions business and Henry Schein Nationwide Dental Opportunities, our dentist recruitment and placement business• Maintain the Henry Schein Professional Practice Transitions and Nationwide Dental Opportunities websites by working with internal and external resources, business management, the web team and others to develop and post relevant content, maintain SEO friendly pages, and stay up to date on changes which could impact the sites’ SEO rankings• Arrange and manage all Social Media testing and media spend, including tracking and analyzing test results to improve engagement and generate business leads around dental practice sales and valuations, buyer representation and dental practice financing and transition planning• Create display and regional advertising plans, both traditional and digital• Design and/or arrange creative execution of print and digital advertising with Schein Creative Services• Assist in coordinating tradeshows and seminars, including creating communication materials and registration pages• Execute quarterly newsletters, which includes working with the internal team and our vendor partners to develop, collect and proofread content• Develop, execute, track and analyze email marketing campaigns through Constant Contact• Set up and assist with management of webinars, including all pre and post communication

• Collaborated with advertising agency in ideation and development of strategic content for social media as well as oversee Modell’s social media presence and advertising including monitoring content schedules, publishing and reporting• Measured and report on key social and website metrics monthly and creates reports• Recommended product based on Buyers needs and sales trends to feature in social media and email marketing campaigns• Managed the email process workflow including: development of the email calendar, production of creative, obtaining timely approvals on email content from Leadership and setup of campaigns• Worked closely with Email Service Provider to create trigger email messages that have produced over $1 million in incremental revenue to email budget• Prepare and deliver reporting and insights to senior staff that measure performance of weekly campaigns• Conceived, and help design the landing pages and homepage on Modells.com to ensure there is a consistent theme across all marketing channels• Lead the marketing committee and develop strategies and manage campaigns to ensure thorough internal and external communications

• Managed all social media platforms; surpassed yearly follower goal by 100% through creating engaging contents, utilizing vendor assets, promoting player appearances and live tweeting during events• Leveraged partnership with PIX 11 to develop concepts for social media content on a monthly basis; received over $5 million media value• Managed day-to-day branding and messaging through media channels, while monitoring online activity• Focused on innovative content creation and distribution for Modell’s Sporting Goods’ online space; including but not limited to writing blogs, newsletters and communications materials• Assisted in creative development of promotional materials for stores and customers from end to end, including coordinating and scheduling photo-shoots, selecting merchandise to feature and reviewing final selects• Developed strong project management skills and experience working successfully with cross-functional teams• Trained and managed seasonal interns

• Developed coverage reports to measure value and impressions for PR campaigns across media channels• Assisted with the execution of player appearances, press conferences and events• Drafted press releases for Grand Openings• Helped with maintenance, analytics and content building for social media pages• Researched and compiled company history to build an initial brief for 125th anniversary celebration• Handled activation of Super Bowl events, including coordinating and styling models for a fashion show with designer Alyssa Milano

• Maintained and distributed training materials for new and existing employees• Analyzed District Manager expense reports ensuring budgetary needs• Managed “Social Media Highlights” in Weekly Bulletin by monitoring all Michael Kors accounts• Composed and sent “Million Dollar Club” letters to the field team to reward top business drivers in the field• Reviewed field team monthly calendar to ensure protocol and standards are upheld

• Assisted in planning conference events and schedules for clients• Collaborated with the Travel Department to find venues that suited our client's needs• Helped create presentations for department meetings• Researched potential advertising space• Wrote blog posts for the company website