Amanda Murrell Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Orchard Park, New York, Us

I was recruited by Bryant & Stratton to manage a 10-member multi-functional team and conceptualize and implement sales and marketing strategies with full departmental P&L accountability. Our annual goals included generating 16.8M on average annually, boosting new and returning student enrollments by 11% YoY, maintaining an 82% retention rate, and ensuring the team’s achievement of its activity targets: 350 weekly outbound calls per team member, generating 3,500 leads, and 50% appointment booking, 65% appointment completion, and 55% close rates.Under my leadership, the team increased enrollments by 30% over two years (136%+ of goal) To further enhance our forward momentum, I spearheaded the launch of a statewide text message lead generation strategy and optimized campaign messaging, which led to increases in appointment completion by 7% and start rate by 4%, and collaborated with our Finance team to improve interdepartmental communication, which resulted in 12% close rate-to-enrollment and 5% retention rate increases.I’m also credited with conducting strengths, weaknesses, opportunities, and threats (SWOT) analyses to design enhanced digital and content marketing strategies and an improved lead assignment process that boosted paid lead conversion rates by 6% in the first year and 2.5% each subsequent year, and implementing DocuSign, Five9, and Skype Virtual Interview to create a virtual campus tour and providing hands-on training and support to minimize production declines during COVID-19.I always made time to oversee candidate assessment and selection to ensure our ongoing acquisition of top talent, as well as new hire training to elevate individual and team goal attainment. Last, but certainly not least, my mentorship of high-potential employees enabled the promotions of two team members to more senior-level positions.

Fort Lauderdale, Fl, Us

I earned a promotion at a high-volume campus and assumed responsibility for rebuilding and leading a 20-member, cross-functional team. During my tenure, I placed significant focus on designing and executing local marketing campaigns to elevate brand reputation, awareness, and qualified lead generation. Our annual goals included increasing enrollments by 16%, producing a 700% ROI on a $1.2M marketing budget, and generating $18.2M on average annually.During my tenure, our team earned #1 rankings out of 17 locations from 2012 – 2016 for averaging 116% of progressively increasing annual goals and I earned the 2014 and 2016 Director of the Year awards. Other claims to fame were leading the planning and execution of a proprietary CRM (Orion) development and launch project by utilizing lead software development lifecycle methodologies, launching an integrated marketing strategy that consisted of digital, mobile, social media, content, and traditional media campaigns and enhanced collateral that produced 700% average annual ROI, and increasing employee retention by 40% by involving team members in the goal setting process, succession planning including 4 promotions to higher level positions and creating employee-led committees focused on continuous improvement initiatives. Additional contributions include improving interdepartmental communication and collaboration by developing same-day enrollment, financial aid packaging, and class registration process that increased close rate to 70%, developing and conducting weekly instructor-led training sessions aimed at equipping all team members with advanced consultative and suggestive selling and closing techniques, initiating a cross-training initiative across multiple departments to maximize operational efficiency that was implemented by multiple campuses, and configuring our automated phone system to enable highly-targeted outbound prospecting, elevating appointment bookings by 9% and paid lead conversion by 2%.

Fort Lauderdale, Fl, Us

Mentored for Director-level promotion due to high performance ability and leadership skills.Exceeded performance expectation for new student recruitment by 30% for 4 consecutive years from2006-2009.Embraced relationship building/ sales model to effectively create value to our customers. Began in this role to train and coach other team members to impact overall team success.

Master Of Business Administration - Mba

Bachelor Of Business Administration, Marketing And Human Resources