- Grew a team of digital coordinators from 4 to 14. Managed and developed them to a highly successful team.- Planned the 2018 digital merchandising budget- Worked Cross functionally to develop and launch the seasonal retail campaigns across brand, marketing, and production- Partnered closely with digital analytics to increase conversion and drive sales at every funnel of the consumer journey.- Communicated back to global issues and needs from a site experience technical standpoint as well as marketing and creative asks. - Presented weekly insights to executives and stakeholders to improve site experience.- Facilitated and atteneded large meetings to coordinate cross functional alignment.

- Analyzed the digital men's running apparel business to find opportunities in cross category exposure and adding in some good level apparel to Nike.com. Previously they only carried the premium product.- Weekly business recaps and reports to read and make action on the business to key stakeholders.- Integrated into the game plan process with global merchandising- Learned the buying, planning, and allocations process for Nike Direct. - Launched the first Track and Field experience on Nike.com working back with buyers to have the right product.- Project Victory and Project Omega- Partnered with digital marketing to read and react to the business weekly and looking at our forecast and making sure the marketing levers and traffic drivers would allow us to hit the goals.

- Responsible for digital merchandising strategy and execution for Men's and Women's running for Nike.com, the largest category. - Worked cross functionally with brand, marketing, and buying to make sure we were hitting growth targets for some of the biggest items and franchises. - Led the HO14 gifting experience and product selections for marketing channels with a big emphasis on email. - Digital merchandising lead with the analytics team in Adobe Omniture. - Launched a special packaging and consumer surprise and delight for Free Flyknit.- Executed fully integrated site experience with key Marathons.

- Produced seasonal content for Nike.com for the running category, which was the biggest at this time. Working with internal designers and developers to bring experiences to life.- Partnered with performance marketing on asks for display, paid search, and emails to meet category goals.- Worked back with global and NA brand for seasonal priorities to plan site calendar and input in the digital marketing needs. - Utilized digital project management tools to input projects needs and track them to launch internally. Also worked with agencies on special projects. - Briefed and executed monthly photo shoots to produce content. Also led a cross category look book shoot in LA and a producer for one of the Olympic games. - Part of the Nike one migration from over 70 sites to one Nike.com

-Planned marketing calendars and content updates for two branded sites.-Managed paid search, affiliate, shopping engines, and display ad programs. Transitioned management of all programs to in house from agencies to save on costs.-Briefed and produced web content and worked with designers on site updates to improve usability. -Responsible for website, email, and program analysis.- Weekly reporting with web analytics and various vendor tools. -Social media marketing via Facebook and Twitter.

Targeted promotions to top US markets. Populated website with over 500,000 consumer business reviews. Built online community through viral marketing and emails. Proformed focus groups and online surveys.

Tracked online buzz for NBC shows. Helped distribute video clips, information and other information via online tactics. Made actionable suggestions biased on online reporting. NBC had the most online buzz of any season or network for this time period.