Driven digital marketing coordinator with a passion for enhancing client engagement and optimizing digital communications. Currently, at DLA Piper, I specialize in managing CRM platforms like Interaction and Vuture, executing thought leadership campaigns, and crafting strategic event invitations that drive client interaction. My work focuses on improving email open rates and overall engagement, ensuring that clients receive the right content at the right time.In my previous role at The Yost Legal Group, I honed my expertise in SEO-driven content, enhancing organic website traffic, and revamping web pages for improved user experiences. I also managed the company's YouTube channel, strategically highlighting our legal expertise through commercials and video content. Additionally, I supported attorneys by drafting demand letters and conducting client intakes, streamlining case resolutions.Beyond legal marketing, I bring a versatile background, including experience as a Player Experience Manager at Volo City, where I led league-wide communication and organized fundraising events, further sharpening my client engagement and management skills.I hold a B.A. in Communications from Salisbury University and a Mini MBA in Digital Marketing from Rutgers University. My proficiency spans tools such as Adobe Acrobat, Canva, Microsoft Office, HubSpot, and more. I’m currently working towards certifications in Google AdWords and Analytics, enhancing my ability to develop data-driven marketing strategies.With a strong commitment to detail and a drive to deliver impactful digital marketing campaigns, I’m excited to leverage my diverse experience to continue delivering results in fast-paced business environments.
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Digital Marketing CoordinatorDla Piper Feb 2024 - PresentLondon, England, Gb- Send thought leadership materials to clients via CRM platforms (Interaction and Vuture).- Monitor and manage client communication inboxes, ensuring timely responses.- Create and send event invitations using Vuture to engage with clients and prospects.- Run monthly spam reports, updating the "do not mail" list to maintain email campaign integrity.- Develop and execute engagement campaigns, increasing email open rates and overall client engagement. -
Legal Marketing SpecialistThe Yost Legal Group Apr 2018 - Feb 2024- Crafted SEO-driven content, enhancing organic website traffic.- Edited and revamped web pages for new design, ensuring optimal user experience.- Prepared monthly Lead and Case Reports in Excel, facilitating communication with stakeholders.- Managed the company's YouTube Channel, posting commercials and video content.- Conducted intakes for personal injury and mass tort cases, ensuring comprehensive client understanding.- Assisted attorneys in drafting demand letters, enhancing case resolution efficiency.- Contributed to scriptwriting for TV commercials, aligning content with marketing strategies.
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Player Experience ManagerVolo Mar 2019 - Mar 2020Baltimore, Maryland, Us- Orchestrated league-wide communication via Mailchimp, ensuring consistent and engaging messaging.- Developed attractive content on Instagram and Meetups, boosting player acquisition efforts.- Organized fundraising events for a local kids foundation, enhancing community engagement.- Conducted weekly league audits, driving product improvements and customer satisfaction. -
Account ExecutiveStarchapter Jul 2017 - Apr 2018Owings Mills, Md, Us- Engaged potential association clients through phone and email using Hubspot, resulting in an increase in client acquisition.- Scheduled and conducted online web presentations to showcase the value of the association management software.- Built and nurtured strong client relationships, ensuring satisfaction and retention. -
InternshipSalisbury University Men'S Lacrosse Team Jan 2016 - May 2016-Recorded and uploaded game footage to Krossover for coaching staff and player review.-Produced highlight reels posted on the team's YouTube channel, enhancing visibility and recruiting efforts.
Amanda Coleman Education Details
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Salisbury UniversityMedia Productions
Frequently Asked Questions about Amanda Coleman
What company does Amanda Coleman work for?
Amanda Coleman works for Dla Piper
What is Amanda Coleman's role at the current company?
Amanda Coleman's current role is Digital Marketing.
What schools did Amanda Coleman attend?
Amanda Coleman attended Salisbury University.
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