Marketing, PR and Business Development for this luxury decorative toiletries company. Managing the above for Cath Kidston, Sanderson and Heathcote & Ivory brands.

Investigating new licensing partnerships, establishing a profitable licensing extension programme and substantially increasing licensing revenues. Managing complete licensing process from agreement stage through to launch. Ensuring that brands remain protected and guidelines adhered to at all times.Licensed products: Bedlinen, towels, paint, carpet, furniture, rugs, door mats, umbrellas, ceramics, kitchen textiles and accessories, toiletries, candles and home fragrance gifts… Show more Investigating new licensing partnerships, establishing a profitable licensing extension programme and substantially increasing licensing revenues. Managing complete licensing process from agreement stage through to launch. Ensuring that brands remain protected and guidelines adhered to at all times.Licensed products: Bedlinen, towels, paint, carpet, furniture, rugs, door mats, umbrellas, ceramics, kitchen textiles and accessories, toiletries, candles and home fragrance gifts, stationery, silk accessories. Show less

Managing the marketing department of this fast-pace and dynamic group of brands (Sanderson, Morris & Co. and Zoffany), both B2Band B2C. Achieving promotional and press related targets following two main objectives, increasing brand awareness and maximising sales performance. Successfully controlling company budgets.Managing a permanent team of 3 and up to 6 freelancers at a time.Successfully launching 24 new collections on time and within budget.Working closely with PR /… Show more Managing the marketing department of this fast-pace and dynamic group of brands (Sanderson, Morris & Co. and Zoffany), both B2Band B2C. Achieving promotional and press related targets following two main objectives, increasing brand awareness and maximising sales performance. Successfully controlling company budgets.Managing a permanent team of 3 and up to 6 freelancers at a time.Successfully launching 24 new collections on time and within budget.Working closely with PR / advertising agencies. Overseeing all global branding and ‘look and feel’ areas of the business from Brochures and POS to Pattern Books, websites, exhibition stands, events, photography and advertising through from concept to launch. Show less

Ensuring communication between departments and implementation of the UK marketing plan to all UK outlets. Working closely with boutiques, suppliers, and press office, ensuring that brand identity guidelines were adhered to throughout the business.Managing UK Advertising & Promotions marketing budget.Building brand affiliation partnerships & strengthening/developing existing partnerships.Working with design agencies on all advertising/brochure artwork.Managing a wide range… Show more Ensuring communication between departments and implementation of the UK marketing plan to all UK outlets. Working closely with boutiques, suppliers, and press office, ensuring that brand identity guidelines were adhered to throughout the business.Managing UK Advertising & Promotions marketing budget.Building brand affiliation partnerships & strengthening/developing existing partnerships.Working with design agencies on all advertising/brochure artwork.Managing a wide range of successful high profile marketing & PR events. Managing the UK database, direct mail and all other correspondence. Show less

Responsible for management of the deployment of Ford’s new National branded website in 26 European markets. Managing Project Team of 7. Writing & issuing documentation and ensuring all new content adhered to the Ford Brand guidelines. Escalating risks & issues to European Business Director. Co-ordinating overall programme through the following phases: Project Awareness & Communication, Training, Site Planning & Preparation, Production, Quality Assurance & launch.… Show more Responsible for management of the deployment of Ford’s new National branded website in 26 European markets. Managing Project Team of 7. Writing & issuing documentation and ensuring all new content adhered to the Ford Brand guidelines. Escalating risks & issues to European Business Director. Co-ordinating overall programme through the following phases: Project Awareness & Communication, Training, Site Planning & Preparation, Production, Quality Assurance & launch. Traveling throughout Europe on average four days per week. Show less

Carried out a variety of roles during this time including Brand Assistant and secondment with British Trade International promoting high technology export trade to the Middle East.