Translates top-level creative direction and organizational objectives to a strategic marketing approach. Responsible for developing marketing and service policies, programs and systems to support that strategic direction.----Since 1977, Europa has been “Independent for the Independent.” Still family-owned, we understand the desire of ECPs to remain independent in a vertically integrated world. Our goal is to be a true partner to independent optical practices.

Translates top-level creative direction and organizational objectives to a strategic marketing approach. Responsible for developing marketing and service policies, programs and systems to support that strategic direction.---Redefining 'Made in America,’ STATE Optical Co. is a first-of-its-kind brand of luxury American eyewear proudly being manufactured in Chicago, USA. As such we celebrate the quality, character, and individual style that make our handcrafted frames – like the people who wear them – so genuinely authentic, appealing, inspiring and original.

-Management of day-to-day company operations and finances-Assembly of industry professionals to work cohesively on various assignments; maximizing creativity, productivity & cost efficiencies for each project-Creation & coordination of Press Releases; Development & execution of Request for Proposal (RFP) responses-Project management, budget oversight & client communications in the creation of video and mixedmedia pieces for release in a range of campaigns for consumer brands & B2B businesses across industries.-Business Consultant for a B2B business in the medical device industry, with responsibilities including: analysis of sales trends and growth relative to product launches, marketing initiatives and changes on the sales team; monthly development & publication of White Papers disclosing findings & recommendations; coordination & oversight of trade shows & promotional events-Executive Producer of the Chicago 48 Hour Film Project with responsibilities including:recruitment & coordination of filmmaking teams and event management

-Researched, Designed and Developed integrated marketing campaigns for various Fortune 500 consumer brands & B2B businesses.-Managed the creation, launch, execution and evaluation of numerous marketing campaigns with integrated: video assets, interactive media, live events, product samplings, trade show events and mobile tours-Associate Produced Film and Video pieces ranging from educational videos, discourse series and live event accounts to webisodes, television pilots and narrative/character driven film-Development & execution of Request for Proposal (RFP) responses

-Designed and implemented successful and strategic marketing and sales building programs for a variety of food/beverage/service industry clients-Created grassroots and local store marketing campaigns and gained the brand access to restricted campus and community programs-Launched numerous consumer activation programs; aligning the brand with far-reaching community and campus organizations. Individual activations averaged five per month and ranged in consumer attendance from 30 to 4,000

Dr. Hans-Werner Herrmann, supervisor-Key contributor on research and development teams primarily focused on two projects; one intended for enterprise and another labeled the ‘Whitefly Project’ intended for meeting humanitarian goals-Developed genetic marker panels for both projects that expand existing and add new loci, addressing questions of phylogeny, phylogeography, dispersal and hybridization-Designed marker panels to allow for improved diagnostics and the genotyping of several uniquepopulations. Especially relevant, in the ‘Whitefly Project’ to global pest management strategies.