Digital Content Manager
CurrentDesigning and working with internal and external partners to deploy impactful digital marketing campaigns to deliver acquisition, conversion and retention targets.Working closely with agency partners to drive qualified traffic, and ensure KPIs are achieved for search, including display/retargeting for specific product group markets.Communicating with external agencies to ensure marketing goals are exceeded.Developing and managing external affiliate networks, personally… Show more Designing and working with internal and external partners to deploy impactful digital marketing campaigns to deliver acquisition, conversion and retention targets.Working closely with agency partners to drive qualified traffic, and ensure KPIs are achieved for search, including display/retargeting for specific product group markets.Communicating with external agencies to ensure marketing goals are exceeded.Developing and managing external affiliate networks, personally liaising & nurturing key affiliates.Continually explore & develop new affiliate opportunities.Oversee all necessary affiliate admin (e.g. tracking queries, commission validations, new affiliate approvals, upload creative content & database feeds)Creating engaging, shareable content for various product groups (BarrheadTravel.co.uk, FlightsDirect.com & CruiseDirect.co.uk).Analyse hot trends and developments within the market, competitors and industry to create leading digital campaigns.Building and maintaining effective working relationships with key stakeholders around the business including design, web development, marketing business development, product management and other operational marketing teams.Promoting and advocating digital marketing and innovation across a diverse stakeholder group.Internal/External Advertising Sales Reporting & proposal design.Google Analytics Reporting.E-mail Newsletter design. Show less