Conceptualizing and designing engaging print and digital collateral for a wide variety of clients in various industries. Services include, but are not limited to: Conceptualizing and designing print collateral such as fliers, posters, postcards, brochures, mailers, and moreDesigning email graphics and building email templates within a variety of Email Service ProvidersDesigning social media graphics, website banners, paid media graphics, and moreDesigning logos, creating brand guidelines, and developing brand identitiesDesigning and launching websites via WYSIWYG platforms with custom HTML elements and embedded elements incorporated as necessary Developing broad strategies for prospective customer engagement across all paid and earned media channelsManaging social media channelsProviding marketing and advertising guidance to promote optimal engagement across all channels

Create logos, branding, digital content, and print collateral for a variety of corporate and small businesses including the Greater Boston Stage Company, Stoneham Chamber of Commerce, and Salem Literary Festival.

Conceptualizing, developing, and designing innovative digital and print collateral for our four brands. Rebranding fliers, sell sheets, e-books, infographics, and website designs to match new brand guidelines. Designing web banners and emails on a monthly basis to promote sales. Leading and managing photoshoots to generate proprietary imagery and footage. Creating proprietary illustrations for our Heartsmart brand in order to further humanize the emergency preparedness industry. Overseeing our freelance graphic designer and providing design direction where necessary to efficiently complete overflow projects.

Acting as the Account Manager, Social Media Marketing Manager and Strategist for 33 unique clients in the real estate and beauty industry. Strategizing, designing, and creating over 250 pieces of content per week to post on social media across all clients. Strategizing, creating, and designing feed posts and story posts for publishing on Facebook and Instagram. Developing brand guidelines for clients who don't already have brand initiatives in place. Creating templates that follow brand guidelines unique to each client and maintaining branding across all posts and graphics. Communicating daily with clients to respond to questions, provide content, maintain client relationships, and provide revised content when necessary. Utilizing in-house software to create, schedule, and export content for publish. Continuously utilizing our in-house software and providing feedback to improve the way it functions and performs.

Overseeing and managing all advertising, marketing, and design for Didriks and Local Root. Managing social media accounts and providing direction for advertising initiatives and strategies. Conceptualizing, strategizing, and designing monthly promotion print and digital materials. Developing blog strategies, creating briefs, and delegating work to interns for execution. Hosting weekly deliverable check-ins for progress updates and training sessions. Updating website homepage and landing pages using HTML & CSS. Designing promotional emails and creating audience segments for high open, click, and conversion rates resulting in high AOV purchases.

Developing innovative content marketing strategies to promote existing and incoming products. Designing click-worthy social media, ads, graphics, and a wide array of digital content to push across all digital platforms. Generating impressionable print collateral to feature in-store. Creating new campaigns, promotions, coupons, and events based off of past performance and analytics.

Working with a wide array of clients and industries to develop innovative print and digital pieces including logos, whitepapers, social media, landing pages, copywriting, email marketing, and more. Using brand guidelines to construct strategic content marketing plans and designing collateral for maximum reach to their target audience across all platforms. Manage social media and blog accounts for various clients. Using Wordpress and Squarespace to update client websites and post content.

Generate sales from Web and Site Visit leads through outbound contact. Create and manage opportunities, leads, and events through the use of Salesforce. Manage open inventory efficiently and effectively to generate long-term customer satisfaction and maintain customer relationships.

Served food and beverages to locals who visited our store. Developed strong bonds with the individuals who came in and worked to provide them with superior service.

Worked to take messages from customer overflow and later relay those same messages to large companies.

Worked as a busser to ensure customer satisfaction, deliver food and drink, as well as clear tables and provide assistance to waitresses and other staff.