- NA creator community revenue goal, content strategy, and user growth priorities- NA Community User Growth- Thought leader on User Growth Strategies, Global Best Practices, Cultural Insights- Cash Recharge Strategy

- User Penetration: Core User Conversion (Hosts, KOLs, SVIPs) and Cash Recharging - User Retention Content Strategies - Key liaison between User/Host/Agency/KOL/PR/MKT/Data teams for new product feature launches- Social Media strategies- User Experience Research surveys

Led craft beer marketing strategies in China market for AB Inbev, world's biggest beer company with 46% market share- PR campaigns for new brands (Goose Island, Boxing Cat, etc.) to tap into China market- "Brew Masters" and "Beer Ambassadors" social media campaigns- Comms goals/benchmarks for beverages sector- Media events and KOL partnership campaigns in China market- High profile speaking engagements for company executives - Local government relations for Goose Island and Boxing Cat breweries and merchandise stores in Shanghai

Global/APAC Senior Comms Manager for DJI, the world’s largest camera drone company with 76% global market share- Key contact to align business goals; expert in product/brand strategies; APAC launch lead- #DronesForGood global brand initiative; DJI Official Blog with employee-feature stories; Led DJI Employee Branding- Builder of company newsletters, product key messages, keynote scripts, media statements, and KOL collaterals- Relations with top-tier global and China media: Reuters, BBC, Bloomberg, China Daily, Sina, Weibo, etc.- Spokesperson PR trainer: key message decks and media mock-up interviews for executives; DJI Ambassador pool- Spokesperson for DJI headquarter- Crisis management and best practices set-up

- Localized BA global campaigns in China market- Employer Branding- Led Beijing Inflight Service team of 30+- BA brand awareness and sales in China
; relations with China lifestyle and travel media- 2017 BA commercial- Led BA Beijing Base in major marketing|corporate events- Elected BA APAC Brand Ambassador in 2017

- Led marketing team in Tanzania for a >$200 million hydropower project; helped push the project to signing; Stationed 5 months in Dar es Salaam, Tanzania

- Established media relations in Tanzania, collaborated media pieces on Masigira hydropower project- Chairman and GM visits, public speaking engagements, and local shareholder cooperations- Forged relations with Tanzanian government officials and Water Resources Bureau, built up connections which are still being used today