Amanda Lang Email & Phone Number

New York, Ny, Us

Experienced strategy professional providing expert guidance to non-profit organizations and institutes of higher education seeking to optimize their structure, strategy, and communication. Key services include:Developing comprehensive strategic plansEnhancing internal and external communicationsRedesigning organizational structures for improved efficiencyFacilitating change management initiativesCreating content strategy guidelines and protocolsAligning business processes with organizational goalsConducting stakeholder analyses and engagement strategiesCreating performance measurement frameworksCombines analytical skills with creative problem-solving to deliver tailored solutions that drive organizational success and foster sustainable growth.

New York, New York, Us

Reporting to the Executive Director of Advancing Literacy and the General Counsel and Vice President of Teachers College. Served as executive team member and chief communications strategist for Advancing Literacy. Directed audience retention and development efforts, strategic messaging and branding efforts, and policy and advocacy efforts aimed at education policy and outreach. Managed the essential communications functions of the Center, including Public Relations, digital communications, marketing, and social media. Worked with leadership at Teachers College and HMH to develop crisis communications strategies and long-term growth strategies for Advancing Literacy. Supervised teams for social media, digital communications and marketing, and strategic planning, as well as managing external public relations and public affairs agencies.

Program Communications Strategist advancing the credibility and trust of global Facebook Partners through designing strict project planning guidelines and communications protocols based around Economic Impact and Digital Opportunity. Led Authorized Sales Partners through the rebranding of Facebook to Meta.

New York, Ny, Us

Senior strategist with a deep background in mining research and data to drive communications and motivate people to action. An analyst with the ability to distill chaos into concrete objectives and to take big ideas and push them to completion while experiencing the least amount of pain along the way. Expertise in digital strategy and campaigning, grassroots engagement, and internal communications strategy.

Senior Leadership team member serving as senior strategist and the chief of communications for NCJW’s national office, as well as its 60-chapter community around the country. Responsible for building and maintaining partnerships with internal stakeholders across a 60-chapter field.Created and implemented strategic branding and messaging guidelines for our 60-chapter field, guiding several of our largest chapters through realignment with national mission. Led the change management and internal communications for the organization, including annual meetings for the field, regular meetings and communications for team leaders across the country, internal newsletters, and the creation of organizational standards and guidelines for employees. Led the audience engagement work, including the switch to a new and more effective CRM and leading the campaign that increased membership nationwide from ~90,000 to almost 200,000 members.Advanced social justice initiatives and grassroots campaigns across the country through advocacy and engagement strategies resulting in public policy wins at the state and federal level and open doors for Board members to Senators, Congressmen, and state and local officials in almost all 50 states.Managed an internal team, as well as external marketing, digital services, direct mail, web services, and public relations partners, with a $1m annual budget.

Developed and implemented strategic plans for:• internal/change communications for new or rebuilding organizations;• internal and external “corporate” communications efforts;• crisis management;• public relations and media management;• development communications; and• executive communications REPRESENTATIVE CLIENTS● Columbia University Medical Center ● Office of University Life, Columbia University● Columbia University Mailman School of Public Health● Teachers College, Columbia University● Columbia College Office of Alumni Affairs and Development, Columbia University● Columbia College, Columbia University -- Director of Communications (Interim)

New York, Ny, Us

Managed the internal communications functions for an international law firm. Partnered with attorneys, administrative directors and staff and clients to deliver news to the firm and to the greater legal and business community.

New York, Ny, Us

Bachelor Of Arts (Ba), History

Doctor Of Law (Jd)