Amanda Bandeira Ranger Email & Phone Number

Perth, Western Australia, Australia

Rio De Janeiro, Brasil

Elevating product lead growth at PicPay, I adeptly translate data into impactful product features. Leading both strategy and execution in product development, my focus is on enhancing the user experience and optimizing the benefits provided by PicPay to its users. This approach has not only positively influenced revenue but has also contributed to heightened user Net Promoter Scores (NPS). My expertise extends to refining user touchpoints throughout the entire journey, seamlessly integrating Growth campaigns from the Home screen to the checkout process. My work has consistently yielded significant improvements in conversion rates across diverse stages of the funnel.

Bogotá,D.C., Bogotá, D.C., Colômbia

As the key overseer of Rappi's primary B2B platforms catering to restaurants, including PartnersApp (iOS/Android) and Partners Portal (Web), I leverage data insights, Proof of Concept (POC), and AB tests to drive strategic product development. My responsibilities encompass orchestrating Growth initiatives, conducting performance analysis, and enhancing financial tools, all geared towards simplifying the daily operations of restaurant owners and managers. Notably, I successfully achieved a remarkable 60% increase in discounts offered by restaurants by optimizing the campaign creation process.

Bogotá,D.C., Bogotá, D.C., Colômbia

In my role as the Lead of Conversions within Rappi's Restaurant team, I successfully managed two Analytics Consultants and led projects aimed at increasing restaurant revenue and improving user experience. Utilizing data analysis and strategic insights, I translated complex information for decision-makers and formulated actionable plans with a specific focus on boosting conversions and GMV.

Bogotá, Dc, Colombia

Business intelligence analyst on Conversion working on performance metrics, building dashboard and providing strategic insights to the restaurant business, bringing over +2M USD to the vertical.In charge of Data Governance project, leading the team on cleaning and managing events and properties across the company.

Antioquia Area, Colombia

Business analyst working with Fortune 500 clients focused on metrics. In charge of defining Key Business Metrics for clients' projects, gathering data, creating reports and dashboards. Working alongside clients' PMO and VPs, executing root-cause analysis and providing insights for strategic development.

Medellín, Colombia

- Working remotely as Product Manager at San Francisco based start-up, in charge of understanding clients needs, processing solutions and communicating to developer & design team the tasks in hand. - Following the development process, ensuring the delivery and success of the projects, using Agile methods.

Medellín, Colombia

- Responsable for gathering data, creating presentations and building relationship with international clients.- Implementing CRO strategies increasing conversion rates by 40% in three months, using A/B tests and user's feedbacks. - Focused on increasing ads engagement and marketing strategies.

- Business analyst lead in User experience squad, delivering insights working alongside our stakeholders, graphic designers, product managers and helping directly the tech team.- Gathering data and using it in order to improve user experience, increasing apps/site usage and decreasing churn rates.- Support the definition, design, and implementation of OKRS across the company.- Tableau, MySQL, SnowPlow, R, Redshift, Metabase, Python

- Based on data, deliver the insights necessary to make solid business decisions, working closely with stakeholders and supporting the implementation of new features.- Design and create management dashboards and reports increasing the understanding of organizational business needs across the company. - Tableau, MySQL, SnowPlow, R, Redshift, Metabase.