Amanda Rittenhouse Email & Phone Number

Remote

Remote

• Developed clever and compelling content about ADT's integration with Google Nest products for ADT’s e-commerce website, landing pages, advertisements, how-to video scripts, and emails
• Wrote content for product packaging and developed technical content for product setup guides
• Helped kick off several new product launches and worked with the creative team to brainstorm and pitch marketing campaign ideas
• Helped handle content editing and feedback for the copywriting team
• Worked directly with designers and developers on creative digital marketing design projects
• Wrote smart home and security-focused blogs and newsletters

Blue Bell, Pennsylvania, United States

• Helped boost ROI for SEO/organic search by 116% in one year
• Wrote and edited thought-leadership pieces, marketing emails, and website content about cloud-based business communications solutions and customer-experience software
• Helped launch a Contact Center and IVR solution in 30 days post-acquisition with product marketing content and use case documentation
• Interviewed subject-matter experts and developed detail-oriented software case studies
• Managed an external public relations partnership and mentored a junior-level content writer
• Developed feature-focused product assets for software resellers

Moorestown, NJ

• Wrote brand-consistent and SEO-optimized ad, email, landing page, and web copy
• Developed creative whitepapers and video scripts for the digital marketing agency’s clients
• Pitched and wrote guest blogs by C-suite executives on artificial intelligence, media analytics, telematics, franchising, regulation compliance, and healthcare for industry publications
• Managed corporate social media accounts and inbound marketing efforts
• Created automated content for LinkedDeep and Facebook chatbots

King Of Prussia, PA

• Wrote keyword-driven brand copy in Sitemaker for business websites including metadata and title tags
• Explained complex concepts in content for technical, medical, financial, and legal industries
• Researched industry trends and consulted with businesses for consumer-focused background
• Self-managed copywriting duties for several websites at a time

King Of Prussia, PA

• Launched hyperlocal magazines across the U.S. while leading community engagement efforts to recruit city leaders to write local editorial content
• Developed magazines from start to finish including planning, writing, editing, and layout
• Wrote and photographed original editorial content for the magazine and iPad app
• Self-managed several magazines while maintaining an organized workflow to meet deadlines
• Earned the team’s highest magazine quality score for content and editing

Philadelphia, PA

• Worked with marketing clients to develop and implement publicity and social media strategies, morning television segments, and press events at a fast-paced public relations agency
• Wrote and edited press releases, developed eye-catching headlines, pitched stories, handled media relations, planned press conferences, and managed social media accounts
• Collaborated with commercial real estate firms, hospitals, retailers, financial institutions, universities, and nonprofit clients to develop brand-focused PR content
• Positioned clients like economists from financial institutions in the media as thought leaders
• Researched timely industry trends and competitors for clients

Wrote community news and feature stories and took photographs relating to educational programs or nonprofit organizations in seven suburban Philadelphia counties for publication on Philly.com and The Philadelphia Inquirer’s Sunday suburban insert titled My Community Trend.

Created and pitched community focused story ideas and covered local and national elections, school board or municipal meetings, education, and nonprofit organizations for The Ambler Gazette and several additional local newspapers owned by Journal Register Co.

Wrote freelance feature articles on art exhibits, local nonprofits, and culture for the Chester County neighbors section of The Philadelphia Inquirer until the section's close in 2008.

Wrote breaking news and feature articles on deadline for the city desk for print and online publication, developed story ideas, recorded audio material for online audio broadcast, and worked with photographers.

• Wrote articles for the paper’s student-produced Voices section and website
• Pitched story ideas and weekly section themes, interviewed sources, led group correspondent meetings, managed student correspondent content, and co-hosted local TV & radio broadcasts