Amanda Roy

Amanda Roy Email and Phone Number

Associate Manager, Global Consumer Insights - Gaming at Hasbro @ Hasbro
United States
Amanda Roy's Location
United States, United States
Amanda Roy's Contact Details

Amanda Roy work email

Amanda Roy personal email

n/a
About Amanda Roy

Amanda Roy is a Associate Manager, Global Consumer Insights - Gaming at Hasbro at Hasbro. She possess expertise in sap, public speaking, hubspot, nielsen data, qualtrics and 20 more skills. Colleagues describe her as "During Amanda's summer internship at HubSpot, she and I worked very closely together on the partner marketing team. She was an incredible teammate and jumped right into the work. She learned quickly, had major impact and did it all with a great attitude. She supported me with work on the Agency Directory and various reporting needs. She demonstrated strong skills in Excel, R and Access. She was a huge asset to our team and I would absolutely recommend Amanda to any company looking for an excellent new teammate. Best of luck in your future endeavors, Amanda!", "I worked with Amanda during her time as an intern on the Partner Marketing Team at HubSpot and it's fair to say that she blew everyone on the team away with the quality of her work and her positive attitude towards taking on challenging projects. Never flustered and always professional, Amanda held herself to an extremely high standard of quality and would be a major asset to any team lucky enough to have her. Without hesitation, I'd happily recommend Amanda to any company looking for their next star employee.", and "I worked with Amanda during her internship at HubSpot. She managed our prospective partner communication when it came to our Agency Directory listings. I was mostly impressed with Amanda's ability to conduct research considering multiple data points both internally and externally. She performed an audit of all the assets associated with our partner program (both english resources and those for international); a deep dive on the HubSpot Agency Directory metrics and trends; and a consideration of executing on an influencer campaign that would drive growth to the HubSpot Agency Partner Program. Among other day-to-day responsibilities, Amanda was succesful in managing our Agency Newsletter, leading some of our efforts in paid acquisition, and building sales enablement resources for our Partner Specialist team. I enjoyed working with Amanda, and I strongly believe she brings an unequal advantage to her team. Thank you for all your hard work Amanda!"

Amanda Roy's Current Company Details
Hasbro

Hasbro

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Associate Manager, Global Consumer Insights - Gaming at Hasbro
United States
Website:
hasbro.com
Employees:
8053
Amanda Roy Work Experience Details
  • Hasbro
    Hasbro
    United States
  • Hasbro
    Associate Manager, Global Consumer Insights - Gaming
    Hasbro Apr 2022 - Present
    Pawtucket, Ri, Us
  • Ocean Spray Cranberries
    Graduate Consumer Insights Intern
    Ocean Spray Cranberries Jun 2021 - Aug 2021
    Middleboro-Lakeville, Massachusetts, Us
    • Led primary research to understand Ocean Spray consumers’ eCommerce grocery behaviors mid- and post-COVID-19 through an online survey, including research briefing, sample design, questionnaire writing, data analysis, and final reporting. Influenced tactics to help increase eCommerce sales by 10% by 2023. • Identified opportunities for marketing engagements with Gen Z by synthesizing and analyzing past primary research with SPSS significance testing. Collaborated closely with marketing to develop recommendations that was presented to senior leadership. • Co-led Ocean Spray’s social media listening pilot by analyzing and recommending social listening insights for marketing, innovation, and consumer insights leaders to identify innovation opportunities for Ocean Spray’s current portfolio and future kids strategy.• Influenced international culture-building strategies and cooperative awareness tactics by conducting secondary research on other CPG cooperatives and qualitative in-depth interviews.
  • Thought Industries
    Product Marketing Intern
    Thought Industries May 2020 - Aug 2020
    Boston, Massachusetts, Us
    • Led the analysis of customer use cases, verticals, and market share to identify market potential for target segments to drive 2021-2025 strategic go-to-market planning.• Conducted competitor analysis and created collateral for marketing and success teams to tactically position Thought Industries against competitors through marketing and outbound sales strategies.• Identified segment-specific personas through a contact analysis of over 700 accounts to develop a better understanding of the buying group in the LMS procurement process.• Supported social media promotion, blog production, and website management to increase inbound traffic.
  • Hubspot
    Partner Marketing Intern
    Hubspot Jun 2019 - Aug 2019
    Cambridge, Massachusetts, Us
    • Computed and visualized an analysis about Partner Program lead sources for the first two quarters of 2019 with Looker to optimize the team’s future campaigns.• Provided daily technical support for HubSpot’s Agency Directory by solving tickets and communicating with partners to resolve their difficulties with the Agency Directory.• Led the 5 marketing interns’ lunch and learns with marketing executives to increase interns’ knowledge of marketing and to provide them with networking opportunities.• Analyzed the differences between the Partner Programs represented on the Agency Directory to discover findings and recommendations in order to increase the relevance of the Agency Directory to partners. • Created, sent, and analyzed the Agency Unfiltered bi-weekly newsletter to 30,000 recipients to delight prospects and to increase open rates by providing recipients with relevant agency-related articles.
  • Careacademy
    Marketing & Customer Success Intern
    Careacademy May 2018 - Aug 2018
    • Revamped company Help Center by creating 86 articles and user guides to reduce support tickets and increase customer engagement.• Collaborated with CEO and Director of Operations to strategize a marketing plan for the early stage startup.• Utilized Google Analytics to increase inbound traffic and sales.• Posted content on the CareAcademy social media pages (Facebook, Twitter, and LinkedIn) and blog through HubSpot.

Amanda Roy Skills

Sap Public Speaking Hubspot Nielsen Data Qualtrics Research Synthesis Toluna Data Analysis Iri Data R (Programming Language Market Research Team Leadership Tableau Sas Microsoft Office Social Media Listening Google Analytics Social Media Marketing Ibm Spss Sql Python Project Management Data Storytelling Creative Problem Solving Spss

Amanda Roy Education Details

  • Boston College
    Boston College
    Marketing Research
  • Suffolk University - Sawyer Business School
    Suffolk University - Sawyer Business School
    Marketing And Big Data Analytics

Frequently Asked Questions about Amanda Roy

What company does Amanda Roy work for?

Amanda Roy works for Hasbro

What is Amanda Roy's role at the current company?

Amanda Roy's current role is Associate Manager, Global Consumer Insights - Gaming at Hasbro.

What is Amanda Roy's email address?

Amanda Roy's email address is am****@****bro.com

What schools did Amanda Roy attend?

Amanda Roy attended Boston College, Suffolk University - Sawyer Business School.

What skills is Amanda Roy known for?

Amanda Roy has skills like Sap, Public Speaking, Hubspot, Nielsen Data, Qualtrics, Research Synthesis, Toluna, Data Analysis, Iri Data, R (Programming Language, Market Research, Team Leadership.

Who are Amanda Roy's colleagues?

Amanda Roy's colleagues are Joanne Zhe, Shaziya Mohamedi, Christopher Nieboer, Hassan Issa, Finley Santos, Charles Yuen, Kate Neal.

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