Amanda Roy Email & Phone Number

United States

Pawtucket, Ri, Us

Middleboro-Lakeville, Massachusetts, Us

• Led primary research to understand Ocean Spray consumers’ eCommerce grocery behaviors mid- and post-COVID-19 through an online survey, including research briefing, sample design, questionnaire writing, data analysis, and final reporting. Influenced tactics to help increase eCommerce sales by 10% by 2023. • Identified opportunities for marketing engagements with Gen Z by synthesizing and analyzing past primary research with SPSS significance testing. Collaborated closely with marketing to develop recommendations that was presented to senior leadership. • Co-led Ocean Spray’s social media listening pilot by analyzing and recommending social listening insights for marketing, innovation, and consumer insights leaders to identify innovation opportunities for Ocean Spray’s current portfolio and future kids strategy.• Influenced international culture-building strategies and cooperative awareness tactics by conducting secondary research on other CPG cooperatives and qualitative in-depth interviews.

Boston, Massachusetts, Us

• Led the analysis of customer use cases, verticals, and market share to identify market potential for target segments to drive 2021-2025 strategic go-to-market planning.• Conducted competitor analysis and created collateral for marketing and success teams to tactically position Thought Industries against competitors through marketing and outbound sales strategies.• Identified segment-specific personas through a contact analysis of over 700 accounts to develop a better understanding of the buying group in the LMS procurement process.• Supported social media promotion, blog production, and website management to increase inbound traffic.

Cambridge, Massachusetts, Us

• Computed and visualized an analysis about Partner Program lead sources for the first two quarters of 2019 with Looker to optimize the team’s future campaigns.• Provided daily technical support for HubSpot’s Agency Directory by solving tickets and communicating with partners to resolve their difficulties with the Agency Directory.• Led the 5 marketing interns’ lunch and learns with marketing executives to increase interns’ knowledge of marketing and to provide them with networking opportunities.• Analyzed the differences between the Partner Programs represented on the Agency Directory to discover findings and recommendations in order to increase the relevance of the Agency Directory to partners. • Created, sent, and analyzed the Agency Unfiltered bi-weekly newsletter to 30,000 recipients to delight prospects and to increase open rates by providing recipients with relevant agency-related articles.

• Revamped company Help Center by creating 86 articles and user guides to reduce support tickets and increase customer engagement.• Collaborated with CEO and Director of Operations to strategize a marketing plan for the early stage startup.• Utilized Google Analytics to increase inbound traffic and sales.• Posted content on the CareAcademy social media pages (Facebook, Twitter, and LinkedIn) and blog through HubSpot.

Master Of Business Administration - Mba, Marketing Research

Bachelor’S Degree, Marketing And Big Data Analytics