Amanda Schaefer Email & Phone Number

Salt Lake City, Ut, Us

- Plan, direct and execute the Traeger marketing events program, including all consumer-facing activations, trade shows, sales meetings, partnership activations, media events, and internal employee experiences. - Manage event logistics & culinary execution to deliver over 1500 food experiences for groups as small as 2 up to 1000+ at festivals & events across the country.- Launched Shop Class, a live cooking class program, in 2016 and continue to oversee team that grows & executes program in-person at HQ & on a nationwide road tour. Implemented template to scale across international and domestic teams.- Launched two separate virtual livestream programs starting in 2020, Shop Class: Private Table and Traeger Kitchen Live, successfully engaging with consumers during covid. - Constant problem solving and creative thinking, diving into problems to get them resolved with short-term and long-term solutions.- Continuously measure, analyze, and optimize marketing programs to drive efficiency, recommending tools and processes to achieve goals effectively.

Salt Lake City, Ut, Us

- Develop and implement new PR strategy while heading the search for and onboarding of outside PR firm. - Setup and execute hiring process for new team structure for Marketing Events & Culinary teams.- Build TV, print, and radio media buy plan and execute ongoing media calendar. Primarily focusing on partnership with The Dan Patrick show, implementing advertising calendar in addition to monthly experiential integrations- Provide direction, establish processes, and streamline overall communication among key stakeholders cross functionally

Park City, Ut, Us

- Plan, direct and execute the Skullcandy marketing events program, including consumer-facing activation, trade shows, sales meetings, and partnership activations.- Set up, manage, and track all internal processes, systems, and asset management tools. Create all pre-event checklists, onsite run of shows, and provide detailed & comprehensive wrap up ROI analysis.- Served as central support for all team managers and Marketing Brand initiatives including campaign launches, trip planning and execution, shoot production, and product seeding.- Helped build and manage strategic partnerships with leading brands including: Red Bull, Chipotle, Billabong and Stance.- Help extend brand awareness through Marketing initiatives and events that help drive Skullcandy social media with a channel by channel lift of: Facebook +1.2MM, Twitter +56K, Instagram +64K- Oversee approximately 7000 sq ft in warehouse space

Park City, Ut, Us

- Developed and implemented a process for the Skullcandy customized headphone program including NBA teams, celebrity, and athlete seeding projects.- Manage calendars for various marketing channels including sports, events, photoshoot, and product launches.- Manage creative projects from brief to delivery ensuring that all goals and budgets are met while working closely with a variety of vendors.

- Scouted out new media opportunities and collaborations, including working with TV network TLC on press for Jon & Kate Plus 8.- Collected and organized past PR content and created a formal tracking process.- Produced event material working with a variety of vendors and timelines.- Onsite set up and break down for key mountain event initiatives, including snowboard, ski, and music events.

Bachelor’S Degree, Business, Management, Marketing, And Related Support Services

Education record