Amanda Segura Email and Phone Number

• Develop and manage an array of high stakes initiatives and projects to increase new student enrollment and retain current student enrollment.• Co-author of SF State’s 5-year strategic enrollment management plan, including data collection, analysis, and development of measurements for success.• Coach enrollment management staff to increase successful results and performance.• Assess current workflow and develop and implement best practices for efficiency. • Contribute… Show more • Develop and manage an array of high stakes initiatives and projects to increase new student enrollment and retain current student enrollment.• Co-author of SF State’s 5-year strategic enrollment management plan, including data collection, analysis, and development of measurements for success.• Coach enrollment management staff to increase successful results and performance.• Assess current workflow and develop and implement best practices for efficiency. • Contribute, collaborate, and lead various internal and external committees with the aim of improving enrollment, student success, and graduation. Show less

• Develop, analyze, and implement a college-going framework.• Conduct comparative analysis between grant pillars linking to the impacts on a college-going culture.• Identify statewide resources and promising practices to systematize a college-going culture.

• Appointed to College: Making It Happen steering committee to help facilitate the re-design of college preparatory materials for middle school students, families, and educators statewide.• Co-chaired research/data/analytics subcommittee to research and address the needs of educator resources and tools to support their post-secondary efforts.

Hired as Director of Enrollment Development to increase new domestic undergraduate student enrollment when enrollment rates remained flat and the student population was predominantly from the local market territories. Built and led a team of recruiters and outreach staff to meet the University’s enrollment goals. My responsibilities quickly grew and I took on the areas of marketing and communications, outreach and yield events, tele-counseling and data entry, the Division’s mailing center, and… Show more Hired as Director of Enrollment Development to increase new domestic undergraduate student enrollment when enrollment rates remained flat and the student population was predominantly from the local market territories. Built and led a team of recruiters and outreach staff to meet the University’s enrollment goals. My responsibilities quickly grew and I took on the areas of marketing and communications, outreach and yield events, tele-counseling and data entry, the Division’s mailing center, and the University’s Welcome Center for prospective students and the community-at-large. • Developed and implemented a strategic recruitment plan leading to expanded services in local and non-local market territories, including Western Undergraduate Exchange (WUE) market territories, which led to a significant increase in CSUEB’s new domestic undergraduate student enrollment. • Created continuous improvement models using admission data and trends to improve and modify recruitment strategies. • Established, trained, managed, and led outreach, recruitment, and communications team of (20) professional staff and (50) student staff to meet university-wide enrollment goals and created opportunities for staff advancement. • Managed $2 million department budget and garnered more funding with the creation of new positions to support growing operational and enrollment needs. • Contributed to the development of numerous university and enrollment services policies, such as: freshmen, transfer, and major impaction, fall 2018 semester conversion, CSU Early Start, and university-wide strategic enrollment management plan.• Selected by CSU Office of the Chancellor to receive a four-year $200,000 grant funded by AT&T to implement CSU College Corps Pilot Program in Hayward and Tennyson High Schools, later receiving additional funding, for the success of pilot program, to transition students through their first year in college. Show less

Middle School Coordinator, TRIO Talent Search Program • Responsible for all program and school site services and management across 6 middle schools within West Contra Costa and Oakland Unified School Districts – in compliance with the U.S. Department of Education regulations.• Established and maintained cohesive working relationships with school site administrators, faculty, staff and other school site service providers.• Recruited and enrolled program participants through… Show more Middle School Coordinator, TRIO Talent Search Program • Responsible for all program and school site services and management across 6 middle schools within West Contra Costa and Oakland Unified School Districts – in compliance with the U.S. Department of Education regulations.• Established and maintained cohesive working relationships with school site administrators, faculty, staff and other school site service providers.• Recruited and enrolled program participants through various forms of mass outreach, including student and parent information nights, to maintain the targeted number of students to meet annual individual and agency wide enrollment goals.• Provided advising services, workshops, field trip opportunities, etc. to middle school participants.• Produced official communications and reports to support annual activities and to provide statistical information to indicate progression towards meeting qualitative and quantitative goals. Show less

Middle School Coordinator • Shaped and implemented a direct service model in 4 middle schools within the North San Diego County service area that included the following outreach services: admissions counseling, peer counseling, financial aid literacy, career and academic advising and tutoring.• Created the first-ever Welcome Center for the University and implemented preadmission advising and campus tour services for prospective students and families.• Built and sustained… Show more Middle School Coordinator • Shaped and implemented a direct service model in 4 middle schools within the North San Diego County service area that included the following outreach services: admissions counseling, peer counseling, financial aid literacy, career and academic advising and tutoring.• Created the first-ever Welcome Center for the University and implemented preadmission advising and campus tour services for prospective students and families.• Built and sustained partnerships with community organizations, such as AVID, Cal-SOAP, GEAR UP, Upward Bound and school site administrators to work in unison to support higher education awareness. Show less