Amanda Shek Email & Phone Number

Hong Kong Sar

• Developed and published marketing and communications materials including school brochures, yearbooks, event programmes, video scripts and articles for school functions• Produced a variety of contexts press releases, newsletters, leaflets, speeches, website copy and advertisements• Coordinated the design, creative and printing production of all promotional materials• Worked with management to create and plan public relations strategies and campaigns to project a professional image of the school• Created and maintained a robust relationship with the media and the community • Coordinated school performances, promotional events, information evenings, admissions day and exhibitions• Managed guest lists of school and public events as well as the distribution of invites• Managed budgets, logistics of events and meetings• Provided full administrative support to the Leadership Team, Administration Team and teaching staff• Ensured the smooth-running of the office including organizing meeting rooms, handling booking requests, issuing facilities hiring documents and invoices• Took minutes for school board meetings, staff meetings, admin meetings, and other meetings as required• Handled queries on phone and by email• Meet and greet visitors and deliver school tours

Hong Kong Sar

• Developed and published marketing and communications materials including video scripts, press release for public events and articles for school functions, website, advertisements and brochures, etc.• Coordinated promotional materials from creative concept to printing produciton including brochures, yearbooks, newsletters, etc.• Liaised with different parties including printers, suppliers to deliver project objectives on time and to budget• Delivered event planning and coordination including road shows, admission briefings, information evenings, fun fairs, school visits, exchange programmes, etc.• Developed and maintained the school website ranging from creative conception for webpage design, site map construction to content management• Functioned as a bridge among parents, teachers, alumni, students and the school• Handled media and public enquires as well as established a robust relationship across the community• Managed school facilities hiring and set up logistics arrangements• Implemented strategic planning to seek sponsorships and donations for events and programmes

Hong Kong Sar

• Produced and edited an array of corporate materials including newsletters, brochures, annual/interim reports, business correspondence, video scripts, branding guidelines, etc.• Managed the content managment system of the corporate website• Supported the preparation of budget on PR events and marketing functions• Project management of both internal and external events and public relations activities including AGM, international seminars, etc.• Coordinated different parties including the Media, Sponsors, Production houses, PR agencies, etc. to ensure effective and timely production• Sourced suppliers of services and liaised with production houses on logistics support and administrative functions• Conducted research and handled media enquires

Hong Kong Sar

• Conducted English lessons to both senior and junior forms students• Produced curriculum development plan and led the production of teaching materials• Conducted eview sessions with teachers• Launched various programs with other institutions and organised study groups for students and seminars for parents• Formulated marketing communications strategies and built brand image of the institution• Ensured high caliber staff performance through training and inspection

Hong Kong Sar

• Led the account serving team on pitching projects• Formulated and implemented corporate communications strategies with top management• Produced and proofread all the marketing materials including brochures, leaflets, etc.• Worked with designers for the design and creative concept and monitored the production of printed matters including brochures, leaflets, catalogues, interim/annual reports, etc.• Managed PR events including car shows and company functions• Handled media enquiries

Hong Kong Sar

• Specialised in publishing printed matters from creative concept to production• Coordinated different parties to ensure timely delivery and cost control• Built and maintained a robust relationship with clients and the media• Explored and developed new business opportunities• Monitored day-to-day operations including client liaison, project execution, budget negotiation, on-site event management, crisis management and printing production process• Formulated integrated marketing solutions in relation to Brand Communications, Corporate & Investor Communications, Advertising & Promotions, Event Management & Solutions and Multimedia Communications, etc.

Hong Kong Sar

• Conducted lessons to Secondary 1 to 7 English Language, junior forms Geography & Civil Education• Coordinated curriculum planning and development• Supervised and coordinated daily administrative work of teachers in both junior and senior forms• Selected a key member of the Examination Planning Committee and Guidance & Counselling Committee

Postgraduate Diploma In Education, Education, Passed

Bachelor Of Arts - Ba, Teaching English As A Second Or Foreign Language/Esl Language Instructor