Amanda Shepherd Email & Phone Number

London, GB

London Area, United Kingdom

London, England, United Kingdom

• Creating digital and online communications for a variety of legal and technology change programmes including the introduction of Workday and QorusDocs
• Working with global stakeholders to develop and implement a variety of change comms

• Project Aim: The creation and implementation of a communications plan, and content to support the readiness and delivery of an enterprise-wide transformation portfolio
• Collaborating with key stakeholders to develop content and liaising with the central comms team to launch key messages and create awareness across the estate
• Ensuring colleagues understand the change journey through engagement channels

London, England, United Kingdom

Working to ensure the College is able to deliver against its commitment to deliver net zero carbon emissions by 2040Collaborating and working with key internal and external stakeholders to seek reductions in our carbon outputLeading environmental best practice and identifying potential actions for the senior management to endorseManaging the College travel.

London, England, United Kingdom

• Short term contract to provide communications consultancy for an external client pension scheme.
• Senior client stakeholder management, driving client activity and providing tactical solutions

London, England, United Kingdom

• Project Aim: Developing and implementing communications that effectively supports a transformation programme, encompassing people, processes, and technology changes.
• Development and implementation of a creative and engaging communications plan to support colleagues throughout the transformation programme, utilising a variety of online and offline channels
• Partnering with senior leaders and project leads to deliver engaging communication activities
• Ensuring all communication are in alignment with key business goals and the overall business strategy

London, England, United Kingdom

• Project Aim: Providing freelance communications to HR and an internal transformation programme.
• Creation and updating a project communications plan to ensure all messaging going out is within brand and reaching relevant EMEA stakeholders
• Writing and developing HR communications, communicated via a variety of digital channels

London, England, United Kingdom

Providing communication expertise to IT transformation, developing core messages that meet the business goals, via a variety of digital channels, delivering to diverse global stakeholderDeveloping engaging communications that reinforce and celebrate success and progressWorking closely with external design agencies for creation of branding and video.

London

• Project Aim: Freelance communications and business change consultancy services for an IT transformation project.
• Developing and managing business change and transformational communications to an EMEA audience via digital channels
• Managing and mentoring, direct report Business Communications Manager

London, United Kingdom

• Project Aim: Delivering communications to define the vision and strategy of the DevOps Cybersecurity practice.
• Responsible for leading and managing project communications and engagement
• Creation of ‘good news’ stories to promote the project developments to the wider business distributed to global audiences via internal newsletters
• Liaising with international offices to coordinate and market cybersecurity gamified developer tournaments
• Working with an internal design team to created promotional templates for internal branding of the project, utilising a variety of channels

London, United Kingdom

• Project Aim: Short term contract to support and assist the Creative team with client pension work overflow.
• Creation and update of specific client pension website, improving customer experience and understanding of their company pension
• Writing and collating a bi-annual company pension newsletter for distribution online, providing clients with a complete update of their pension scheme

London, United Kingdom

• Project Aim: The rebranding and development of paper based member communications and digital assets, from Blackrock to Aegon. Covering Aegon’s life, pensions and platform product range.
• Using templating software, identifying variants and creating and updating external member communications for review signoff
• Updating tone of voice for out of scope documents, due to rebrand using Foxit PhantomPDF
• Building collaborative working relationships with Client Relations and external design agencies

London, United Kingdom

• Project Aim: To introduce Salesforce customer relationship management (CRM) system to UK team.
• Responsible for leading and managing project communications and engagement
• Creation and development of communication strategies using a variety of internal channels (UK audience)
• Liaising closely with internal stakeholders to ensure engagement and effective project delivery

London, United Kingdom

• End-to-end project management of employee focused campaigns e.g. an employee reward programme for top 5% (planning and organisation of 5* weekend for 75 people)
• Working within a team of five producing employee focused communication campaigns & corporate messaging
• Creating/ editing engaging content for the internal intranet
• Liaising with HR to manage communications campaigns (from brief to delivery) e.g. Annual Performance Review and corporate calls to action

London, United Kingdom

• Worked to bring in a free Wi-Fi service for the travelling public at Euston Station. Communicating to an internal as well as external audience.
• Developed pre-launch/launch communication strategies using different communication channels
• Created an innovative promotion concept to engage new service users e.g. Wi-Fi Angels
• Identified and assessed resources and most effective communication channels

London, United Kingdom

• Led transformation using a digital intranet engaging over 20,000 people globally
• Managed change effectively by deploying user engagement and uptake strategies via the intranet
• Consolidated the content of the new platform in terms of message and branding
• Liaised with 18 offices (global) ensuring effective language translation & coherent messaging
• Worked with the CEO and corporate management board to communicate the corporate vision
• Significant cost saving in terms of improved communication, unified corporate vision & identify

London, United Kingdom

• Designed and developed an internal multi-channel corporate communications plan
• Presented the plan to corporate executives leading to greatly improved information coherency
• Created daily Olympic/ Paralympic bulletin for over 1000 staff which led to better client experience

London, United Kingdom

• Creation and management of the communications plan
• Editing of content and creation of monthly newsletter to a global audience using Communigator
• Update of intranet sites using Sharepoint
• Project release communication updates through a variety of channels

London

• Creation and distribution of an online newsletter
• Project managed, filmed, edited and developed success story videos for internal distribution
• Editing and formatting of internal web pages via Sharepoint
• Deployment of communications
• Assisting with the creation of a communications deployment plan

• Communications assistance to senior management in Global Banking and Markets (GBM)
• Input for the GBM employee communication strategy and budget
• Planning, researching and writing content delivered across a range of channels.
• Creation and editing of web pages.
• Coordination of conference calls and town halls for senior management.
• Editing and distributing email announcements in a timely manner.

• Working with internal clients and the global Employee Communications team to develop internal communication campaigns and assist in implementation, through a variety of internal channels, influencing change and.
• Internal campaign/project management – taking brief, developing campaign proposals, preparing copy, sourcing imagery and artwork for campaigns, managing timing and rollout of campaigns and final distribution of.
• Supporting the timely distribution of email announcements, of a consistently high standard.
• Researching and providing copy to support production of key Employee Communication publications.
• Internal brand compliance, from logo usage to expertise in the corporate design guidelines.
• Creating and developing networking relationships throughout the bank.

• Project management of regular senior management briefings to 2000 global senior office leaders to ensure they receive one coherent corporate message from the CEO and management board

Cim, Marketing

Activities and Societies: Marketing, branding, business strategy, organisational communication, strategic marketing & measurement.

Marketing Diploma, Marketing

Activities and Societies: Marketing mix, branding, internal/external communications, promotion strategies, customer engagement.