Amanda Shoemaker Email & Phone Number

Cleveland, Oh, Us

Los Angeles, California, Us

Cleveland, Ohio, Us

End-to-end leadership of G.H. Cretors global brand, responsible for total brand growth - Achieved fastest growing brand in popped popcorn category (dollar growth +53% and largest share growth) in Q1 & Q2 2022; - Lead and executed robust insights plan (consumer, customer, category) to drive Cretors product strategy and innovation pipeline including new flavors, pack sizes, seasonal/LTO items, displays, e-comm, and new formats/innovation; most recently secured incremental rotations at Sam’s Club (+$3MM for a new holiday product offering) and Costco - Deliver quarterly category and competitive insights and action plan to CEO and executive leadership team- Developed and executed a multi-market (7 DMAs), multi-media (TV, CTV, Social/Digital) test to evaluate the impact of increased brand awareness and velocity based on established KPIs; results = sustained 20-25% based unit velocity lift- Developed a business case for national TV investment (with 3-yr payback) based on success of TV test resulting in 30%-unit lift and 137% increase in brand awareness - Developed packaging for new subline (Puffs) using consumer insights to inform overall design, callouts, product photography and name; insights led increased performance of key attributes - Helped achieve 62% EBITA growth from 2021 to 2022

Cleveland, Ohio, Us

Responsible for turning around the Popcorn Indiana brand as it had been declining for years (within growing category) due to lost consumer resonance, category distinction and stopping power at shelf.- Drove 40% growth (base unit sales) through rebranding efforts including new logo, packaging design and positioning- Utilized focus groups and consumer research to guide decisions for new logo, packaging design and tagline, resulting in 2Xs the stopping power at-shelf, 70% preference for new logo, and stronger brand equity across all attributes- Created first-ever brand book for Popcorn Indiana to include “brand fundamentals” including RTBs, brand commitment and pursuits, and style guide for agency partners- Achieved fastest growing velocity in the category 10 months post-new packaging launch- Led new shopper initiative to sample product inside Sam’s Club by partnering with Freeosk; collaborated with project team to develop new sample size packaging (for dispensing) – program resulted in 114% sales lift and 10k new brand purchasers - Increased organic social engagement by 500% vs prior year through effective social media and content strategy- Launched Eagle Food’s first-ever DTC e-commerce site with media plan to drive traffic and deliver on KPIs

Vevey, Ch

Responsible for management of “Snacking Growth” product strategies and commercialization to drive incremental (profitable) growth and capture additional market share - Ensure successful multi-channel launch of DiGiorno Stromboli and develop product strategy for next gen- Manage Hot Pockets Sweet Treats launch, solve complex manufacturing challenges and determine next iteration of product proposition - Manage expansion of Stouffer’s brand into frozen snacking category through launch of new product and development of next gen platforms - Develop and deliver a frozen snacking & appetizer category and Nestle portfolio strategy to Walmart - Present "Open Channel" project updates to Nestle USA CEO and Executive Leadership Team on quarterly basis

Vevey, Ch

Wildscape started with the idea that frozen food could be something worth getting excited about - a meal that looks and feels as good as it tastes, and just happens to be frozen. The brand was born in 2017, and since then has expanded to 10 retailers across the country. Although we're backed by Nestle, we operate more like a startup - we're scrappy, and iterative. We test, we learn and we pivot. As the "COO" of Wildscape, I'm used to change, and thrive in the fast-paced, agile environment; and in true startup fashion, I have a hand in pretty much everything. - Manage Wildscape's integrated communications strategy (in collaboration with agency teams) with heavy focus on trial, advocacy and awareness, executed through grass-roots experiential marketing, paid social, influencers, and in-store sampling, just to name a few!- Lead Shopper Marketing efforts: plan & execute shopper marketing activations across retail partners that align to total comms strategy - Lead cross-functional & agency teams to prepare and execute WIldscape's presence at Natural Products Expos (Expo East & Expo West); In 2018, I set objectives that resulted in media coverage (pre, during & post expo), new retailer/distributor relationships, and a network of like-minded brands and influencers, in addition to winning a NEXTY award for "Best New Packaging Innovation". - Strategy development for 2019: 1) Influencer strategy to help drive advocacy and word-of-mouth, 2) 2019 Consumer Experience strategy that combines social community, influencer management, and management of ratings & review and email into one role in order to drive more, real-time consumer insights - Product strategy: drive product strategy by providing consumer insights and feedback on product innovation- Manage the brand's PFME budget, and P&L in collaboration with brand co-pilot

Vevey, Ch

In this role, I led product innovation for Stouffer's Fit Kitchen, and the Regional & National launch of Stouffer's new Seasoning Wraps - a revolutionary new way to cook tender, flavorful chicken every time! This shelf-stable Seasoning Wraps line represents the first time Stouffer's has expanded beyond the freezer and into the "Modern Cooking" space. In addition to leading the global product innovation team, I also managed the National Shopper Marketing plan, Consumer Promotions, PR, Experiential Marketing, and the $16 million PFME budget. I especially enjoyed the opportunity to collaborate with a global team (Manufacturing, SBU, Zone, Packaging, and other Marketers around the world) to help identify new product opportunities and go-to market strategies within the "Ambient Culinary" space.Key Achievements:- 1st Successful Regional Launch in Nestle USA's history! (Velocity & Repeat Goals Exceeded)- High Incrementality: 26% incremental to the Category (vs. goal of 21%) and 93% incremental to the Stouffer’s brand - Media Lifts of 200%-500% observed during the Regional "Let's Get Cooking" Media Campaign- Winner of Prepared Foods 2017 “Spirit of Innovation” Award - Winner of 2017 Progressive Grocer “Editor’s Pick Contest”- Winning with Millennials: 112 index for Seasoning Wraps vs. 80 for Stouffer’s - Created & presented a portfolio strategy for "Modern Cooking" that established an evolved cooking spectrum, and landscape utilizing the Demand Landscape which enabled discovery of gaps and opportunities for brands across the "Meals Portfolio"

Vevey, Ch

Champion category driving activities with brand and division leadership. Responsible for achievement of sales volume and trade spend targets for brands within the frozen prepared meals category. Serves as a category, channel and customer expert to the Division Brand Teams and is the category expert to the field sales teams. o Supports key activities and deliverables for the Integrated Commercial Planning process o Builds volume and share plans for assigned product segments/categories o Develops and leads promotion plan for assigned product segments/categories o Leads sales contribution in new item launch plans o Integrates multi-brand scale events into plans o Communicates plans to Field Sales o Provides category and segment insight to selected customers o Provides feedback to Field Sales on segment business development opportunities o Monitors and communicates results of initiatives to Field Sales and customers o Analyzes competitive activity information from retail and other sources to determine scope, impact, accuracy and gaps

St. Louis, Mo, Us

o Utilize category and consumer data, insights and competitive activity to identify opportunities and deliver recommendations that will drive key organizational (roadmap) strategies (including share of voice and share of shelf) o Execute category analysis including line reviews, pricing analysis, seasonal reviews and promotional programs, new item introductions, and promotional planning and evaluationo Work cross-functionally to achieve alignment between sales and marketing leadership teams and deliver results against key marketing and sales initiatives o Support all key activities and product launches, and take action on opportunities and synergies o Develop strategic solutions for customers by utilizing customized marketing, shelf space optimization, merchandising, and promotionso Identify, assess and prioritize shopper opportunities based on potential profit and priority of targeted accountsKey Achievements:• Collaborating with Canada’s shopper marketing team to deliver streamlined shopper marketing processes and presentations within the Vet Channel to create efficiencies and cost savings across Purina Petcare North America• Developed and delivered competitive marketing collateral and selling stories to empower the Vet Sales team to speak more competitively on product lines and formulas within the Vet Channel• Collaborated with Market Development, Brand Marketing and the Purina Technology Center to deliver the first ever Vet Category Story – this story demonstrates the knowledge, expertise and value Purina brings to the vet professional by leveraging category trends, consumer and vet insights, alignment of shared values and supportive tools and resources • Helped a Purina sales rep in Raleigh, NC secure a conversion that resulted in total Purina exclusivity, which increased sales dollars 900% over previous year, and included customized merchandising and Purina branding to optimize retail opportunity, and create a “Purina Nutrition Center.”

St. Louis, Missouri, Us

o Lead the strategy, development and execution of in-store retail promotion plans, including speed to market and evergreen initiativeso Plan seasonal marketing events by understanding product trends and consumer behavior, and look for new or improved ways to engage customers with the Famous Footwear brand while driving traffic and revenueo Serve as primary point of contact for all cross-functional teams – communicate seasonal marketing plan details such as timing and methods of distribution for activities including coupon events, homepage stories, online media buys, print tabs, Rewards mailers, distribution of seasonal ‘FAMOUS’ magazine, grand opening events, social media, etc.) o Collaborate with Famous.com (digital D2C teams) to ensure consist messaging across digital platforms, and offer content and product recommendationso Consistently monitor and analyze customer counts, sales figures and the overall marketplace to understand changes and make adjustments as needed o Partner with Merchandising to understand key products and trends to ensure best placement of products across various marketing vehicles (direct mail, digital, social, advertising, etc.) to ensure alignment/integrationo Collaborate with the creative team to ensure outlined deadlines and objectives are met on time and as anticipated for respective key eventso Manage key vendor accounts and assure continued advancement of vendor projects – develop seasonal and annual marketing plans for each assigned brand (including brands such as Asics, Adidas, Roxy, and Steve Madden). Champion key vendor projects and manage from creation of strategy through execution and recap of results

At ZoomBug, we work with you to develop a customized marketing solution that fits your timeline and your budget. Specialties: From brand building to simple graphic design services, we'll get your business buzzing! - Menus- Digital ads- Mailers/Flyers- Trade advertisements- E-Comm content & assets- Event brochures

St. Louis, Mo, Us

o Manage annual marketing calendar and detailed plans, branding strategies, and driving all marketing programs and initiatives while maximizing spend budgeto Craft all company-wide advertisements for print and digital ad space using Photoshop and InDesigno Build relationships with media and advertising outlets to negotiate ad pricing and placemento Write, edit and submit press releases to various trade publications and media outletso Craft promotional marketing campaigns by working with promotional products vendors, and negotiate advertising space within online advertising and media outletso Completed Indoff’s website redesign (of Indoff.com) in 2010 – responsible for developing 120 pages of content and “look” for the website.o Continually assess the business environment including competition and industry/market trends that analyze implicationso Develop theme, plan and execute promotional marketing for annual National Sales Meetings, and quarterly promotional campaignso Design and create content for official company website and sub-sites, ensure search engine optimization, and keep consistent branding across all platforms while improving upon consumer experienceo Collaborate with external designers, videographers, and event promotion teams when appropriateo Establish digital communication strategy and develop social media plan for online communities, including Facebook and LinkedIno Write and submit press releases to various media outlets, post blogs, edit all newsletter articles and communications with vendors

St. Louis, Mo, Us

o Manage database and drive database strategy to establish firm relationships with vendors, industry contacts and prospective sales professionalso Responsible for training Indoff Sales Partners how to use SEO to achieve e-commerce successo Reported all website analytics and trends to President on a weekly basiso Assisted with creating corporate collateral, online advertisements, and campaign landing pages

Chesterfield, Missouri, Us

o Train and assess healthcare professionals with innovative EPIC software applicationso Present software applications to improve employee workflow and efficiency

Wilmington, De, Us

o Greet customers, and provide excellent customer serviceo Experience with cash-wrap, inventory and fitting roomso Work hard to exceed weekly sales goals

Provide services to children with autism in their own homes, working 2 to 3 hours a day with each child. Using applied behavior analysis techniques, this program meets the needs of the children by providing assistance in learning skills that lead toward independence or increased access to life and home activities.