Amanda Sinclair Email & Phone Number

Plymouth, Mi, Us

Southfield, Michigan, Us

•Led architecture, development, and execution of call center infrastructure and marketing automation technology leveraging 20+ unique source systems and unlocking 100+ attributes for client personalization, segmentation, targeting. •Developed and led cross functional programs including MVP corporate website redesign, hospital support website and digital marketing programs, and Heartworm/Flea/Tick compliance initiative resulting in a HWFT YOY revenue increase of $2.5M (62%). •Developed marketing infrastructure to grow locally branded presence of 340 veterinary hospitals at scale through client acquisition, retention, and revenue growth through digital campaigns. •Led and supported MVP brand and hospital support marketing team comprised of 13 team members with a home office and hospital leadership approval rating of 93%. •Supported recruitment, talent acquisition, business development, learning and development, on initiative rollouts, hospital acquisition, talent acquisition and employee retention.

Southfield, Michigan, Us

Southfield, Mi, Us

⦁ Migrate current and develop new omni-channel CRM programs from Mailchimp and Silverpop to Salesforce Marketing Cloud. ⦁ Manage operations support team focused on outbound scheduling conversion for general practice and orthodontics.⦁ Lead cross-functional internal and external project teams on development, execution and measurement of CRM programs⦁ Influence, educate and drive conversion of patient behavior through Salesforce journeys including SMS, Email and Direct Mail⦁ Establish program benchmarks and yearly objectives to create target audiences, project analysis and support to marketing programs⦁ Create/own and drive results through CRM strategic road map ⦁ Lead, develop and roll out timely and KPI-driving loyalty initiatives to in-house dental discount plan ⦁ Expand the reach/value of marketing programs to drive new patient acquisition and ongoing patient retention

Livonia, Mi, Us

•Manage all email-marketing initiatives to drive company acquisition growth and retention•Proficient in platform management including Adobe Campaign (formally Neolane) and Salesforce Marketing Cloud (formally ExactTarget)•Setup, deploy and analyze complex programs within marketing automation platform (automated and single-sends) to engage new purchasers and existing customers•Create and manage email calendar, roadmap and elevate consumer experience•Coordinate email production processes to ensure all email elements are accurate and relevant•Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email service providers •Proficient in email auditing software including Litmus and Spam Assassin•Monitor deliverability and overall account reputation to ensure messages delivered to the inbox.•Manage, organize and archive documentation for all campaigns. Monitor activity and results against plan and provide support by product.•Provide day-to-day support and management with primary data vendor and database integration•Monitor email industry and consumer trends and make recommendations for keeping emails in alignment with best practices.

Livonia, Mi, Us

• Acting project manager through direct mail campaign process from creative development -> audience selection ->file launch and ultimately creative proof review.• Created package backlog timeline to ensure direct mail packages met the proper time frames and approvals before campaign placement.• Effectively working with creative team to ensure creative progress aligns with direct mail package selection.• Provide QA assistance to direct mail operations team when reviewing product proofs to ensure member data is accurate and aligns with member database.

Southfield, Mi, Us

-Provide day-to-day management and control of project activities-Worked with Interface Developers, Software Engineers, and Quality Assurance teams to complete a variety of campaigns and other objectives and provided analysis to internal and external teams-Verify web content in preproduction environment-Ensuring a timely, on-budget launch of a promotion according to a client's objectives-Worked outside of typical display analytics with reporting on mobile application and social media performances-Proficient in Bugzilla software including opening new bugs, identifying issue types, and reassigning bugs to appropriate team members

Minneapolis, Mn, Us

-Specializing in planning and execution of client events and outings as well as management of client accounts and relationships.-Assembled client portfolio information and arranged all necessary documentation for customer needs

-Executed projects with budgets up to 250,000-Primary event planner for Thursday Night Concert Series, Backyard Beats program, and Canton Playground Program. -Partnered with community groups to grow awareness of upcoming projects-Develop and actively maintain social media platforms for Canton Leisure Services