As part of the graduate school marketing team I served as the content strategist for all channels, managing content marketing and lead generation campaigns to drive and direct traffic. I led the development and implementation of strategic marketing plans for key graduate programs.

As the Director of Marketing I helped develop an agency model to efficiently serve the strategic goals of clinical programs. I developed a new brad positioning for the health system to reposition the academic reputation and promote service line excellence. I managed content marketing for multiple channels, developed print and broadcast marketing collateral and designed and managed brand research.

Developed marketing and communication strategies for select clients in the health care and education sectors.