Work in tandem with the CEO & Directors to define consumer strategies, set ambitions, and execute awareness driving first in class multi media campaigns.Responsible for the development of breakthrough creative ideas and effective strategic solutions that help reinforce brand relevance with target. Focus on optimization of investments to increase brand lift to ultimately drive consumer conversion and advocacy through traditional marketing efforts, special brand events, influencers, partnerships and sponsorships.

Oversaw multiple external agencies and in-house conception, development, and deployment of creative assets, digital shorts, 360 media campaigns, and immersive brand experiences. Supported the creation of various consumer advocacy programs to bolster unique brand positioning. Collaborated with media partners, accounts, influencers, and like-minded brands to drive trial, build awareness, and broaden the reach. Guardian of disruptive opportunities to break thru, including: first in its kind retail pop-ups, viral social impact campaigns, and innovative ATL tactics. Managed multi million dollar annual experiential and media budget to execute all facets of consumer facing activations and campaigns, including ROI analysis to confirm effective and efficient allocation of current and future resources.

Established external brand partners and built synergistic activations resulting in brand building and increased awareness for launch of new luxury vodka by Absolut.

Pivotal player in supporting the delivery of key brand initiatives (cross TAC portfolio) and ensuring local implementation is set to achieve Commercial and Marketing goals. Direct relationship with local brand team to provide Stockholm Headquarters with US market performance, competitor trends, and local insight to shape strategy for Absolut, Malibu, and Kahlua.

Delivered exceptional analysis to Regional Top Management through data reports and competitor analysis to accurately forecast market evolution and drive strategy for the Americas Region. Pioneered Best Practice Sharing platform for Region for cross-portfolio activations and innovation.

Assisted with identifying strategic partners and implemented new marketing initiatives to build agency’s portfolio & client roster with luxury retailers.