Amanda T. Email and Phone Number
3 years of experience in city business layout and OPERATION (GOFUN, the largest internet car rental platform in China), with expertise in DATA ANALYSIS, CUSTOMER MANAGEMENT, CITY OPERATION and MARKETING. Abundant experience in MANAGING hundreds of STAFF (former Executive Assistant) and good at cross-departmental COMMUNICATION & business COLLABORATION (government, large enterprises&business partners, media). Skilled at identifying problems from data and delivering SOLUTIONS. Master's degree in Digital Communication from the University of Sydney, double Bachelor's degree in Finance and Journalism from Beijing Technology and Business University. Near native English speaker with strong stress tolerance and high initiative.
Gofun出行-首汽共享汽车
View- Website:
- shouqiev.com
- Employees:
- 79
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Marketing ManagerGofun出行-首汽共享汽车 Mar 2022 - PresentBeijing-User management and marketing: 1、manage 16 million registered customers in 8 captive cities and 50+ dealer cities, build daily user statisitcs boards, follow user life cycles, categorise user profiles and stratification, with a bunch of tools such as Sensor Data, BI, CRM, SQL and Excel. 2.Plan and execute periodic campaigns of new user acquisition, execute user activation, boost consumption frequency, user conversion & fission, retention and private domain marketing (i.e. 888 RMB new user registration through incentivized invitation gift package, 1 RMB for 2-hour newcomer drive plan, customer recall coupon package for users X days without orders, chatgroups), using in-station marketing tools (i.e. APP pop-ups, PUSH & SMS, social media account, Mini programs), conduct loyalty compaigns and cross-industry collaborations (i.e. offline supermarket Hema, Ali Quark, UU delivery, etc.), offline promotion, familiar with AARRR and RFM, using tools such as AB test etc 3. Output quarterly, monthly and holiday promotion plans, activity review reports.-External collaboration with OEMs: 1. Explore the needs of high-net-worth users, partner with intelligent and new-energy OEMs, provide intelligent driving services for selected users, car engines and internal map services to ensure vehicle safety. 2. after sales service and satisfaction: through questionnaires and telemarketing to follow up, offer more flexible & favorable long term rental packages and referral programs 3. cooperation with private factors: Volkswagen ID4, AirFox (models: Alpha S, Alpha T), Xiaopeng (P7, G3), Tesla (model3), Nio (ES6), Huawei Celis, National Karaoke, Chengdu Haichang Park, Alipay, etc.-Cooperate with the IT department for APP optimization, building new functions, upgrading mini program, adjusting the layout of the APP function sections -Platform and media operations:1. APP, mini program (online activities, price adjustment, cross industry promotion, etc.) 2. WeChat, Weibo, Tiktok operation -
Business AnalystGofun出行-首汽共享汽车 Jul 2021 - Mar 2022Beijing-Presenting data analysis and market reports: output daily, weekly, monthly, quarterly and semi-annual reports, using BI, SensorData, GC(GoFun Connect, a system built by the company), CRM, EXCEL and other system tools from the latitude of revenue, orders, users and industrial competitors to analyze the overall business. Produce PPT, such as GMV revenue report, order analysis, ARPPU report, model analysis, competitor analysis (LinkCloud, Shenzhou, Yihai, Fengniao, etc.), risk analysis. 3. Refine the granularity of analysis, regularly review and forecast the market development of next stage, collaborate with city managers and other departments, output differentiated solutions to empower business, and assist the company in formulating and reporting development plans. 4. Assist dealers in outputting TO B operation strategies and data support.-Pricing adjustment and promotions: 1. In accordance with the company's quarterly and monthly budget targets, combined with the city managers' opinion, for the nine captive cities to carry out price adjustment; 2. Nation wide promotional activities planning, label the customers to different groups, through the privilege card, travel card, package coupons, codes, etc. to enhance user consumption frequency and interaction. 3. Car supply adjustment: Through data analysis, user research and market research, return and exchange vehicles with low revenue, high cost, frequent maintenance and high damage, and sell used cars, introduce high-end intelligent/economical models to improve the average revenue per order/model and user experience. -
Executive AssistantGofun出行-首汽共享汽车 Sep 2020 - Jul 2021Beijing-Reporting and approval: review and execute internal matters on behalf of the executive, output bi-weekly reports to shareholders and monthly group reports, issue meeting invitations and take minutes-Co-ordination and supervision of internal operations: Assist the executive in overseeing day-to-day operations, communicate and confirm operational schemes with branch and department heads, handle operational matters, and report directly to the executive. -Attend meetings & communicate with external partners: attend meetings with the executive with shareholders, partners, groups, transportation committees, news media, etc. (Volkswagen, Volvo, Capital transportation group, Capital tourism group, etc.), and continuously follow up and assist with important cooperation projects, reporting to the executive -
Ielts TeacherEducation International Cooperation (Eic) Group Dec 2019 - Aug 2020Beijing, China• Teaching over 200 students IELTS listening and speaking, Business English, Visa interview English. Course duration: 20 hours- 40 hours, students age from 12 to 50 years old. • 90% student’s conversion rate after trial classes, and 85% regarding renewal • Most achieved a noticeable 0.5-2 points’ improvement after one single term -
Refugee MentorRefugee Mentoring Program Jun 2018 - Aug 2019SydneyWestern Sydney Refugee Youth Mentoring Program, helped 15 refugee mentees integrate into the local community
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CohostWorld Mental Health Movement Sep 2018 - Jun 2019SydneyAim to increase people's awareness of mental health and acceptance of psychological problems• Planning and organizing 10 large-scale events (theme concerts from local orchestras, mental health artwork competitions, mental health awareness and self-help lectures from university professors and psychiatrists)• Ran the Facebook page, set group offline meetings etc• About 20k participation in the activities above
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InternJustice Action Apr 2018 - Nov 2018SydneyJustice Action is a non-profit charity organization that aims to speak out for those who have encountered unfair trials. Main responsibilities entail Investigating and verifying the authenticity of the case and evaluate the feasibility. Contact lawyers and institutions for meetings and continuously discuss solutions. Worked with 4 media and 2 lawyers helping 6 prisoners who received unfair trials for justice, one got justice served
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Marketing InternPeople'S Daily Feb 2017 - Jun 2017Beijing City, ChinaResponsible for the setup of the Central Kitchen Project (news aggregator), media information compilation, analysis and evaluation; Planning 1-2 event per week, promoting partnership with nearly 100 media agents and sponsors, i.e. Tencent, Guangming Daily and China Merchants Group etc -
Intern JournalistXinhua News Agency May 2016 - Sep 2016Beijing City, ChinaInterviewing and economic news writing (Daily Telegraph Department), published 4 pieces; Operating WeChat official account "Grassland Weekly" issuing 4-5 articles daily; 10k – 30k views per articles -
HostFaculty Wechat Official Account Management Feb 2014 - May 2016Beijing• Created and operated the university WeChat official account for 2 years with 3 other group members (WeChat account ID: yichuanxinwen) • Delivering information about jobs, campus news, interpretation of breaking news (all original pieces) about 4-8 articles per week• Article max views: 17k
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Journalism InternBeijing Youth Daily Agency Jun 2015 - Aug 2015Beijing City, China
Amanda T. Education Details
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Digital Communication And Culture -
Journalism -
Finance, General
Frequently Asked Questions about Amanda T.
What company does Amanda T. work for?
Amanda T. works for Gofun出行-首汽共享汽车
What is Amanda T.'s role at the current company?
Amanda T.'s current role is GoFun the top one car sharing company in PRC.
What schools did Amanda T. attend?
Amanda T. attended University Of Sydney, Beijing Technology And Business University, Beijing Technology And Business University.
Who are Amanda T.'s colleagues?
Amanda T.'s colleagues are 滕玉国, 樊立达, 杨凌飞, 李罗丹, 喻锦程, 何攀靖, 赵军红.
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