Redesigned marketing funnel and successfully improved PPC performance through strategictargeting resulting in a 200% increase in lead acquisition.Build out advertising budgets for various ad platforms, overseeing the day-to-day execution of paid advertising campaigns, and ensuring efficient allocation of budgets to maximise ROI.Proven track record in analysing key metrics to identified revenue opportunities, leading to anincrease in single product sales by 42% and 20% increase in total revenue within 4 months.Launched a targeted retargeting campaign utilizing machine learning algorithms, which reducedcost-per-acquisition by 47%.Conducted in-depth competitor analysis, identifying key areas for content improvement which led toa 52% increase in Click-Through-Rate.Supported creative team in curating content across platforms, leading to a 40% increase in overallengagement.Leveraged Google Analytics to dissect campaign data, identifying key performance drivers and recalibrating campaigns to improve ROI across all digital channels.Optimised website performance through the tactical use of UX principles, increasing overall site conversion by 30% and reduce bounce rate by 24%.Managed website updates in collaboration with the IT team, leading to a decrease in page load timeimprovement in SEO ranking for key pages.Led a team of 5 social media specialist and designers, setting clear performance goals andobjectives, and providing coaching and development opportunities to enhance team capabilities.

Executed PPC campaigns with a budget of average 60,000 USD monthly from start to finish,prioritizing spend that resulted in a consistent at least 20% monthly ROI.Analyzed campaign performance across multiple platforms and provided actionable insights thatdrove improvement in ROAS.Utilized Google Analytics to analyze user behavior, identify trends, and create data-driven insights toinform marketing strategy.Played a significant role in a market research project that shaped the development of a new DTCbrand, leading to a successful launch.Optimized website performance through conversion rate optimization (CRO) techniques, increasingoverall site conversion by 20%.Successfully build trust and enhance brand’s authenticity by incorporating UGC (User GeneratedContent) in marketing strategies.Performed ongoing keyword discovery, expansion, and SEO to improve search engine rankings andincrease website traffic by 70%.Responsible for end-to-end e-commerce performance including sales, availability, pricing, listing content, listing ranking, on-site visibility etc.Supervised and mentored a team of 5 marketing executives, setting KPIs that fueled an overallimprovement in departmental performance.Assisted in the creation and distribution of digital content across platforms which boosted contentproduction by 100% without compromising quality.