•Managed paid media advertising accounts as well as head up the Media division within the company•Creation of process for media planning and buying including training in software such as STRATA/Freewheel•Creation of media plans for all platforms: print, radio, TV, digital, and out-of-home•Coordinated with internal teams for specs and deliverables for all combined digital and linear media buys•Developing and maintain positive relationships with media sales representatives of local, regional and national media

•Track performance and optimize campaigns with respect to pacing, audience engagement, landing page, creative and placement•Manage advertising budgets and maintain accurate records of spending. Placed several dozen ads per week on Facebook, Twitter, LinkedIn, Google, and The Trade Desk & Adobe•Create reports with analysis of performance of campaigns along with strategic recommendations for improvement•Built relationships with internal account teams to routinely and effectively collaborate on how to exceed client’s goals and objectives•Provide strategic direction to improve overall marketing strategies for clients

•Assisted in development of cross channel media plans that specify which channels to use to effectively reach the target audience•Prepare and update media flowcharts, assist in the media buying process through the creation of media authorization forms and media buy specs•Assist with tracking media expenditures to ensure agency and client budget compliance•Negotiated makegoods with media representatives•Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes•Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information

•Work with CMO to craft RFPs and briefs for activation teams•Oversaw creation of new company branding and website•Conducting media research for assigned accounts•Billing and reconciling for assigned accounts•Supporting media team members with campaign setup, optimization and reporting•Maintaining updated ad specifications•Trafficking creative assets to internal and external teams for implementation of media buy

•Monitored fashion news developments and industry trends•Working with the Fashion Editor to research, assign and edit fashion news stories for publication•Coordinating monthly in-house shoots with pieces curated from local boutiques for feature•Copy writing of captions, fact checking pricing, and availability for description of item•Managing a team of style interns•Coordinating quarterly fashion shoots for editorial and bridal feature layouts •Assisting in styling on all editorial shoots•Budgeting shoots and events to stay within the perimeters given from the Editor in Chief •Assisted in same-day setup of event including organization of floor plan, sponsor liaison, décor, directing staff, engaging talent