Amanda Urdiales Email & Phone Number

Stamford, Ct, Us

Leads product development process with cross-functional teams and key stakeholdersAchieve budgeted goals for assigned categories, responsible for maintaining and growing supplier sales and distributionPerforms, coordinates and leads the analysis and development of: marketing plans; product promotions; advertising; in-store displays; merchandising strategies; and inventory forecasting.Ensures execution of the Large Account Management Process framework to identify the most critical initiatives and relationships and work with the team to lay out short and long-term plans to achieve relationships at the appropriate level for local accountDemonstrates functional expertise in all facets of Private Brand & Branding via on-the-job development, educational and networking opportunities.Executes new strategic initiatives for the account or the assigned categories.Currently serving as Lead of United Way committee at local office, coordinating campaign kickoff efforts and assisting in development of fundraising campaigns and volunteer initiatives, successfully raising over $35K for local UW efforts

Stamford, Ct, Us

o Assisted in product development of private branded items, calling on multiple business development managers and suppliers on multiple categories, facilitating strong partnerships and influencing both parties to deliver on collective goals and metricso Assisted in inventory forecasting and analysis for successful supply chain interactions with the customer and inventory flow and component reorders with suppliers o Built strong relationships with both customers and suppliers in order to influence and collaborate on all assigned projects o Assisted in executing strategic campaigns from start of RFI/RFQ process to implementation at shelf o Regularly interfaced with local account teams to report on new project developments and timelines, successfully persuading the team to prioritize Daymon led projects o Regularly facilitated calls between suppliers and customers to define project tasks and timelines to effectively launch products at shelf and maintain inventory after launch has occurredo Led in planning and execution of projects on assigned categories including item setups, artwork review, internal record and spec review and quality review o Assisted in supply chain PO maintenance and scheduling efforts during the height of the COVID-19 crisis, in addition to already assigned duties

o Served on the circular economy committee, creating marketing campaigns and collateral for community outreach o Planned and created several versions of collateral to benefit the foundation’s effortso Continually helped coordinate and plan various fundraising events and community outreach events that generated over $200,000 in donationso Created monthly social media content calendar for use and implementation within HootSuite and on social media platforms such as Facebook, Instagram, Twitter and Youtubeo Created a brand guide to ensure consistency of use of the ICAN brand and for distribution through the companyo Assisted in writing, editing and posting blogs to WordPress o Extensively researched competitors and conducted SWOT analysis of new initiative, The Daily Mileo Wrote and designed the 2018 Annual Report for the ICAN Foundation, distributed to shareholders throughout the company and also displayed on the company website o Designed and schedule monthly e-newsletters and email campaign blasts for The Daily Mile through MailChimp, with an average open rate of 24%o Attended industry events to represent The Daily Mile and boost awareness of the initiative o Regularly interfaced with The Daily Mile team in the UK via Skype, emails and phone calls to coordinate outreach campaigns

Chapter President of the American Marketing Association at Texas A&M San Antonioo Grew membership from a group of 10 to over 82 in under one yearo Developed programs to engage students and activate student marketers on campus. Organized Marketing Week initiatives, mixers, fundraisers and reportso Oversaw all committees within the chapter. Organized weekly meetings for officers, committees and general members.o Built relationships with other student organizations on campus in order to collaborate on membership o Managed and ultimately grew the budget through fundraising efforts on and off-campuso Oversaw all social media campaignso Wrote the annual Chapter Plan

Austin, Texas, Us

o Marketed units to customers that resulted in securing over 60 leases, generating over $60,000 in revenue for the yearo Generated leads through B2B interactions o Assisted in monitoring renewals and capturing additional revenue through upselling additional amenities for add on saleso Monitored advertising effectiveness and gathered information about market competition in the area o Coordinated and planned resident events each quarter to support resident satisfaction and lease retentiono Created social media content calendar monthly for Facebook and Twittero Supported lead generation and follow up; as well as, resident lease review/processing and data integrity Essential Job Functions• Greet, qualify, tour and close prospective residents• Invite prospects for community tour• Record traffic and leasing activity• Verify applications and notify applicants of approval or denial• Maintain lease expiration programs• Prepare move-in packages and lease paperwork• Process move-outs• Walk through units to ensure they are ready• Move in residents by reviewing lease and addendums• Promote other income items• Ensure that the grounds, tour routes, models, leasing carts, and office are to use and view• Assist with outreach programs• Maintain monthly market survey and knowledge of competitors• Prepare service requests and assigning staff to duties• Ensure curb appeal of community• Keep up-to-date resident database• Participate in risk management program

Dublin 2, Ie

Took a role as a Supply Chain Analyst to supplement the relief efforts in Puerto Rico after Hurricane Maria.o Executed activities related to supply chain functions and ensured that daily targets were met and quality was maintained as per SLA/Operations metricso Supported team in Puerto Rico after Hurricane Maria hit with spot buying and procurement relief o Reviewed buy and order reports to determine parts currently in inventory and parts to be procured o Worked extensively in SAP, ViaSearch and EIS o Incorporated high-touch client relation strategy using email and phone calls to improve and grow supplier and manufacturer relations

o Promoted awareness of the brand through B2B and social media interactions and determined SEO/SEM campaignso Directly managed an expanding team of over 70 employees who focused on cultivating relationships with customers as well as staff, specifically for the generation of revenue in a volatile retail market o Managed the flow of all inventory through the buying/acquisition process to the on-site and off-site warehouses o Managed and coordinated the design and revision of all floor sets to meet seasonal needs and exceed sales goals by 2% o Created a weekly schedule based on an annual percentage of sales and staff availabilities, keeping payroll at or under 13% of sales o Developed advanced reporting skills through analyzation of inventory/stock levels via UIPR o Forecasted projected sales and inventory levels based on reports analysis. Created advanced Excel spreadsheets including pivot charts to report back to store ownero Oversaw all social media campaigns and collaborated with outside marketing company to place local ads on radio, Google, Facebook and Instagram pay per click ads o Focused on maintaining sales of over $2,750,000 to keep this location the number one location in Winmark Franchise Historyo Received Platinum level sales awards in 2015, 2016, and 2017 at Plato’s Closet National Conference

Sturtevant, Wisconsin, Us