Loyalty Analytics (July 2022 – February 2023)• Utilized Redshift customer data to construct four profiles (demographic, customer, stay, and systemwide promotion) to distribute to stakeholders and indicate customer stay behaviors within each brand• Built a dashboard within Excel to compare stay behavior and folio six months before and after customers engaged in a Hilton partnership (Lyft, Amazon, EHI, Experiences) to indicate partnership contracts worth renewing• Provided recurring reports and ad hoc analyses to stakeholders across Hilton including CRM, Honors, Honors Finance, and Partnership teamsWorkforce Innovation & Optimization (March 2023 – July 2023)• Launched an external app to Hilton Team Members across nine pilot hotels in Orlando, Phoenix, and London to provide more flexible scheduling, communication, and training on property• Built a Tableau dashboard to track Team Member activation within the app and designed a Google Analytics dashboard to track active engagement at each property to identify areas of improvementStretch Project: Digital Analytics & HRCC Analytics(Spring 2023)• Leveraging Qualtrics XM Discover to analyze customer sentiment and identify significant bottlenecks on HRCC calls while utilizing Adobe Analytics to understand and improve website and app usage, resulting in actionable recommendations to alleviate HRCC call volume

• Developed and enhanced various sales reports in Tableau, including creating a color-coded rolling forecast report for senior management to review each month and present to their teams• Performed in depth company and industry research to support business development and prospecting using D&B Hoovers• Created reports and dashboards within Salesforce to support sales management teams in analyzing activities, pipelines, and results• Gathered dozens of sales generated financial proposals and analyzed variation while identifying best practices for future proposal automation

• Packaged daily earnings for proper department revenue recognition at Water World location• Assembled cash and check deposits for multiple Hyland Hills divisions for transfer to bank• Worked on Excel spreadsheets to analyze balancing errors within Hyland Hills divisions

• Instructed students on proper utilization of Excel tools and equations in order to solve business related problems• Helped troubleshoot any functional issues with Excel including Pivot Tables, VLOOKUP, and organization• Extended a positive culture of learning through effective communication and constructive encouragement

• Performed data entry and reconciled end of day POS• Maintained front desk with multi-phoneline system for distribution to proper departments• Designed a filing system for invoices and customer receipts• Created coupon postcards for current and future customers

• Instructed students on proper utilization of Excel tools and equations in order to solve business related problems• Helped troubleshoot any functional issues with Excel including Pivot Tables, VLOOKUP, and organization• Extended a positive culture of learning through effective communication and constructive encouragement