- Lead Global Product Development and Innovation Roadmap for ettitude Branded product line & B2B Textile Division- Own Product, Impact & Textile Sales PNL, success metrics, forecasts and ROI- Establish and implement 3-5 year product roadmap based on TAM opportunities and strategic growth initiatives that align with the brand vision and core competencies- Drive bio-based textile and material innovation through the lens of environmental impact ensuring commercially scalable and environmentally responsible materials- Lead global sourcing initiatives to support product innovation objectives & identify strategic material technology partners to develop proprietary IP- Identify Impact reduction plans aligned with SBTi goals and execute with supply chain adjustments and integration of new feedstocks- Responsible for 3rd party LCA validation, Supply chain traceability certifications and Global compliance requirements- Responsible for our recommerce efforts providing a second life to our bedsheets and developing a closed loop cycle for our fibers

Support Essentials made from nature that return to nature.

- Managed the product innovation and development lifecycle from concept through launch- Established and implemented product standards, testing requirements and QC process- Designed and developed all new products, packaging and refined existing product line- Evolved the packaging to a more sustainable solution that also elevated the brand experience

- Worked with founders to reposition the product performance features to align with the health and wellness market- Established raw material input guidelines for plant forward formulations and sourcing requirements from certified and traceable farms- Identified product certification requirements such as Eurofins, Leaping Bunny, Gluten Free etc. in order to sell into larger retail chains, CVS & Wholefoods- Created a product roadmap identifying existing category growth opportunities as well as category adjacent expansion opportunities- Directed all new product packaging and product marketing copy

- Responsible for creating the product roadmap for a segmented market strategy ranging from mass market to lux/prestige contributing to +15% growth- Led new growth initiatives to achieve +$14M in incremental revenue in top retailers: Walmart, Target & Ulta- Identifed innovation opportunities to capture incremental growth through product extensions, brand expansion, new services or channel disruption in the DTC marketplace- Develop and manage a team of 3 ensuring strategy is executed and financial targets are achieved- Support sales executives with strategic initiatives, pitching new programs to key retail buyers at Target, Ulta, Walgreens, CVS, Kroger & Bed Bath & Beyond

- Leader of global innovation strategy engaging key technologies to achieve consistent +20% annual revenue growth, reporting to the CEO and Chairman- Managed the hard goods' product team & PhD consultants leading innovation, design, development, commercialization and production- Engineered new compounds to provide wet grip solutions and achieve high performance mechanical properties resulting in the launch of the GRP mat contributing an additional $2.3M in sales in year one and continues to be the top-selling product- Established our IP development procedures and set up an in house lab with PhD chemist to develop proprietary compounds with innovative performance attributes- Provided Executive leadership team with overall growth strategy roadmap for next 3 years tied to innovation opportunities and managed innovation pipeline towards multiple patentable technologies- Determined supply chain and sourcing strategy realizing efficiencies through vendor consolidation & capitalizing on sustainable partners- Established testing requirements in conjunction with 3rd party testing facilities and built new modules specific to the product use environment

-Built seasonal trend vision, product design & strategy direction for both product and marketing teams, overseeing all aspects of product development & GTM strategies and marketing campaignsDetermined product line direction based on product performance analysis and consumer insightsResponsible for department budget, product line profitability and meeting 25% growth targets

- Managed all product development and product extensions for technicalperformance product contributing to +30% revenue growth year over year

- Worked closely with owner and designer to create comprehensive collections in harmony with the brand image. - Monitored all aspects of production, managed vendors, and kept track of all inventory and sales. - Forecasted sales and generated reports essential to budget analysis and future business projections. - Implemented a new inventory and bill of materials tracking system that increased efficiency and organization.- Communicated with all sales reps, showrooms, and vendors educating them on current updates to the brand.- Developed a business plan as guidance for the future of the business establishing company goals and ideals to be met through an efficient operating structure. - Managed employees executing domestic and international shipping operations; coordinated shipments with showrooms in New York, Los Angeles, and international distributors in Europe, Japan, and Canada.

- Director of full package production for private label high-end knit clothing companies such as Calvin Klein, Romeo & Juliet Couture, Joie, Eleven Eleven, Royal Underground, Bebe, Uknighted, Iron Army, and Ever. - Created complete collections fully developed for production by working in conjunction with the designer on the research of fabrics, washes, dye and printing processes, embroidery, embellishments and trims.- Sourced all domestic vendors and managed the relationship between Knit Industries and all vendors executing production.- Attended trade shows in order to network and meet potential clients.- Negotiated pricing and contracts with vendors to determine client costs. Sought out new vendors when necessary to better enhance quality, efficiency and profitability.- Developed a new business structure to protect the liability of the company by creating necessary contracts with clients.